As part of the deal, Pereira – a distinguished mixed martial artist and a dual-weight class champion in the UFC – will actively promote Aviator through a series of targeted marketing campaigns.
Having secured the UFC light heavyweight title in a spectacular victory over Jiří Procházka at UFC 295 in Madison Square Garden last November, Pereira's influence in the world of combat sports is indisputable.
The partnership builds upon an existing agreement between Spribe and UFC that was initiated in October of the previous year. The multi-year deal features prominent placement of the Aviator logo and branding during UFC's Fight Nights and Pay Per View events inside the Octagon.
Additionally, the collaboration encompasses brand ambassador opportunities, allowing UFC athletes – including Pereira – to engage in creative campaigns and promotional content.
Giorgi Tsutskiridze, CCO at Spribe, stated: “Alex Pereira needs no introduction. He is one of the most accomplished fighters in the history of UFC and we are incredibly excited to be working with him to run a series of campaigns that will help introduce Aviator to his fans for the first time.
“Aviator offers a knock-out experience, something that Alex also knows how to provide, so this really is a perfect partnership. Keep your eyes peeled for some incredible content that combines Aviator and Alex for maximum impact.”
Pereira, the UFC champion himself, added: “I’m excited to be working with the team at Spribe and to be introducing Aviator to my fans in various ways throughout the year.”
