Bally announces Majestic Star deal

Provider Bally Technologies is to supply its i-gaming platform to the Majestic Star Casino and Hotel in Indiana.

Updated on 23 April 2014

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The casino will utilise the platform to supply its players with a range of free-play poker, slot and table game content, all of which will be provided by Bally or Bally’s content partners.

Bally Technologies SVP of business development and interactive John Connelly said: “Majestic Star will have the ability to conduct marketing, bonusing and data tracking with our i-gaming platform, enabling them to market to their players.”

Craig Ghelfi, Majestic Star Casino general manager, added: “This outstanding technology from Bally will help us continue providing our patrons with a great gaming experience, no matter if they are on property, at home or on the go.”

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Gareth Bracken

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Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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