Ultimate Gaming departs New Jersey

The operator ended the partnership following what it described as “multiple breaches” by the land-based casino firm.

Earlier this month Trump Taj Mahal owners Trump Entertainment Resorts announced that it expected the casino to close down on 13 November, barring any “significant expense reductions”. Trump Entertainment Resorts also revealed that it had filed for Chapter 11 bankruptcy protection.

The partnership between Ultimate and Trump Taj Mahal was created in July 2013, with the online service launching in November of the same year. The financial performance of the poker site hasn’t been good, with poker win for the year as of the end of August standing at $451,321, compared to market leader Borgata’s figure of $11m.

Ultimate’s New Jersey casino brand has at least performed better, with August 2014 reports detailing revenue of $579,496 and a yearly win totalling $4.47m. However this still leaves the partnership bottom of the casino revenue rankings in the state.

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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