Betfair expected to boast significant profit increase

The UK-based operator is also expected to reveal a revenue improvement of 26% to £236m for the same period.

In the UK, Betfair is gaining market share, up from 5% to 14% this year, according to JP Morgan analyst Victoria Greer.

She added: “Innovation and significant marketing should support continuing customer gains.”

Sporting events such as the FIFA World Cup and the All England Lawn Tennis Championships at Wimbledon are expected to have played a strong part in any profit and revenue increases.

This follows Betfair’s pledge in March to increase investment in advertising during key foot ball matches in the World Cup and UEFA Champions League, after signing a deal with broadcaster ITV to become a partner for its football coverage for 15 months.

Betfair also recently improved its position in the FTSE 250 following a second-quarter revenue climb of 22% to £119m.

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David Cook

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David Cook served as an editor and writer for Gambling Insider from 2018 to 2020, where he played a central role in shaping the publication’s editorial direction. He oversaw the creation and implementation of the broader editorial strategy for Gambling Insider and its related publications, managing the production of 30 print magazines annually while also contributing to the management of GamblingInsider.com and a weekly digital newsletter.

During his tenure, David led the publication’s largest editorial team to date, guiding its expansion and ensuring consistent, high-quality output across all channels. He also hosted and helped launch the GI Huddle podcast, a project he was proud to bring from concept to reality.

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