NYX acquires Game360

The purchase, which will be financed through cash on hand, increases the geographic presence of NYX to the regulated Italian market.

Game360 designs, develops, markets and distributes online gaming content to over a dozen operators in the Italian regulated market, with a focus on native and HTML5 mobile formats and sports-betting software solutions.

NYX will leverage the ability to deliver its portfolio of existing casino content to these customers and also distribute the games developed by Game360 to its international client base.

“This acquisition will provide NYX with a solid operational and development base in Italy, with the additional benefit of being able to seamlessly deliver our large portfolio of games already certified for the Italian market via NYX OGS,” said NYX Gaming Group chief executive Matt Davey.

Game360 Limited chief executive officer Andrea Guzzon added: “This transaction immediately increases Game360’s portfolio of content deliverable to our existing client base, which allows us to leverage our top performing games titles in the international market.”

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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