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Swansea announce 12BET partnership

Online operator 12BET has been named the new official betting partner of Premier League football club Swansea City for the 2015/16 season.

Updated on 17 June 2015

Gareth Bracken

Journalist

The deal will see 12BET maintain a strong advertising presence around the Liberty Stadium.

12BET has previously been a shirt sponsor of Sevilla, Wigan Athletic and Hull City, and has held partnerships with Newcastle and Crystal Palace.

Swansea City vice-chairman and commercial director Leigh Dineen said: “We are delighted to team up with 12BET for the first time.

“They are an established global company that has built up an excellent reputation within the football fraternity in recent years.

12BET CEO Rory Anderson added: “Between the club and ourselves, we have come up with some innovative ways to make this partnership stand out.”

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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