Ladbrokes becomes title sponsor of Rugby League Four Nations
Operator Ladbrokes has penned a deal with the England’s Rugby Football League (RFL) that will see it become the title sponsor of this year’s Four Nations tournament.
Ladbrokes is already a sponsor of the Challenge Cup and Super League, and will receive premium brand exposure across the tournament’s seven games, with the final taking place at Anfield on Sunday 20 November
Contested by England, Australia, New Zealand and Scotland, the biennial tournament is run in a partnership between the Australian Rugby League Commission, the RFL and New Zealand Rugby League.
It kicks off on Friday 28 October at the Lightstream Stadium in Hull, with Australia taking on Scotland.
Ladbrokes Four Nations Tournament Director, Jon Dutton, said: “Ladbrokes are a fantastic partner to work with and very professional in their approach to the game.
“Some of the best players in the world will be in the country for the four nations this autumn and having Ladbrokes on board will enhance this competition on and off the field.
“Being associated with international rugby league can strengthen their brand in the sports betting market.”
Kristof Fahy, Chief Marketing Officer of Ladbrokes, said: “We enjoy a terrific relationship with rugby league and it’s a sport that welcomes the value that the Ladbrokes brand is able to offer.
“We’re now extending the investment we’ve made in the sport in the UK to international stage where we know we can have a real impact.”
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