IGT seals extension agreement with Caesars Entertainment
IGT has announced that it has extended its licensing partnership with Caesars Entertainment. The slot machines and gaming manufacturer has signed this week a multi-year extension to its current deal with Las Vegas-based casino operator Caesars.
Under the terms of the new agreement, IGT will retain the rights to represent the Caesars, Harrah’s, Paris Las Vegas, Rio, Flamingo, and Horseshoe brands in the lottery industry across the US, Canada, and Europe.
IGT has represented many of the Caesars brands in the lottery industry since 2008.
Michael Chambrello, Chief Executive of IGT, commented: “IGT is happy to extend our partnership with Caesars Entertainment and continue offering lotteries and their players relevant licensed content and unforgettable experiences.
“The Caesars Entertainment brands represent the ultimate in luxury and gaming and meaningfully resonate with our customers and their players.”
Caesars’ Senior Vice-President of partnerships and channel marketing, Annette Weishaar, added: “We look forward to continuing our partnership with IGT; together, we have already achieved great results in the lottery industry, and we are confident that IGT’s expertise and experience will continue to drive success.”
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