ASA bans Sky Bet advertisement
A televised advert from Sky Betting & Gaming promoting its Request a Bet service has been banned by the UK’s Advertising Standards Authority (ASA).
Two complaints said the advert, seen in August, implied those with a good knowledge of sports were likely to experience gambling success and challenged whether the ad was irresponsible.
In the advertisement, presenter Jeff Sterling says: “Forget ‘anything can happen’, in sport anything does happen. But could it be better? With Request a Bet it could. Spark your sports brain and roll all the possibilities into one bet. How big is your sports noggin?”
Responding, Sky Bet explained it was accepted that sport-specific knowledge can, on the whole, increase a customer’s chances of success.
It said its trading team uses knowledge, research and information to set its odds and customers who have access to the same information can predict odds to a similar degree.
The ASA, however, has decided to uphold the complaints, ruling that the advert must not appear in its current form again.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
