Wayne Rooney to wear number 32 as part of 32Red’s Derby sponsorship

Wayne Rooney will wear the number 32 shirt when he joins Derby County in January as part of the club’s partnership with 32Red.

Wayne Rooney to wear number 32 as part of 32Red’s Derby sponsorship

The Kindred Group-owned operator already sponsored the English Championship football team’s shirt going into the 2019/20 season.

However, 32Red has now extended its partnership with the club to include the shirt number of the England national team’s highest ever goalscorer.

Derby County Executive Chairman, Mel Morris CBE, said: “Obviously, the commercial opportunities this creates are widespread and significant. On the back of Wayne joining the club, we have just been offered a record-breaking sponsorship deal with our principal shirt sponsor, 32Red.

“We are keen to leverage Wayne’s involvement and the support of 32Red with our community initiatives, expanding the work such as the Team Talk mental health programme which is supported by our Community Trust and 32Red.

Gambling Insider has been told reports 32Red is contributing to some of Rooney’s wages are wide of the mark.

When contacted for comment, Neil Banbury, 32Red’s General Manager, said: “This record-breaking sponsorship agreement is a significant step for us as we continue to reinvent the model of sponsorship to benefit both club and community.

“Our partnership with Derby County Community Trust and the extended relationship with Derby County Football Club shows a new model for football club sponsorship is possible.”

Topics
MarketingSports Betting
Stay updated with GI
Follow Gambling Insider for independent news, analysis and industry expertise.
Tim Poole
Editor

Tim Poole was the Editor of Gambling Insider and a seasoned journalist with extensive experience covering the global gambling, sports betting and iGaming industries. In his role, Tim oversaw editorial direction, content strategy and quality across Gambling Insider’s print and digital platforms, ensuring the publication delivers authoritative news, analysis and insight to a professional B2B audience.

Visit Profile

Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.

More News