GiG extends Hard Rock partnership into Iowa

GiG’s land-based sportsbook will initially be launched in the Hard Rock Hotel and Casino Sioux City, to be followed by online and mobile sports betting, expected in Q4 2019.

The supplier projects the extension will have little impact on its revenue for 2019, but predicts growth from the launch of online and mobile betting in 2020.

GiG initially secured  a US sports betting agreement with Hard Rock in October 2018, launching its land-based sportsbook in New Jersey at the beginning of this year.

Richard Brown, acting CEO of GiG, said: “After a successful launch in New Jersey, I am delighted to further deepen the relationship with Hard Rock, delivering on our strategy to grow with our partner by entering a new state in the US with our sportsbook.”

Iowa generated $2.2m in sports betting revenue last month, following the authorisation of sports wagering on 15 August.

The state was the first to launch online sports betting on the same day as retail.

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Owain Flanders

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Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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