Sportradar launches all-in-one sportsbook Orako
Sportradar has launched its all-in-one sportsbook solution Orako.
As noted by the group, the sportsbook solution is for betting operators aiming to introduce a sports betting offering, or enhance an existing one.
“With the Orako solution, operators choose how they build out their sportsbook and tailor their content in line with the interests and preferences of their customer base,” a statement from Sportradar read.
“In addition, Orako delivers unrivalled reliability and is capable of handling large numbers of bets at any one time. This is particularly important around high-profile sporting events when the number of bets placed escalates and operators need the security of a platform that can scale instantaneously without failing, knowing their business will not be impacted financially.”
Orako also deploys deep customer insights to “connect operators with a broad customer base, optimise marketing performance and deliver a personalised experience for bettors and fans,” Sportradar added.
It is compatible with existing Player Account Management (PAM) systems, and is pre-loaded with the company’s third-party PAM partners. It is also compliant in all major jurisdictions, such as Africa, Europe, Latin America and North America.
“The sports betting industry is hyper competitive, growing at pace and offering more opportunities than ever to operators,” said Jacob Lopez Curciel, Managing Director for Managed Sportsbook Services at Sportradar.
“With Orako, we can manage up to 100% of a sportsbook’s operation and alleviate their need to invest in additional technology and innovation, freeing the operator up to squarely focus on scaling their business and achieving growth.”
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