Play’n Go signs deal with SKS365 in Italy

Through the deal, SKS365 has become the latest operator to bring its games to players in the country.

“Since launching in Italy in 2018, our priority has been on providing the very best in casino entertainment to players,” said Play’n Go Account Manager Italy Lucia Pittiglio.

“This partnership with SKS365 is another important step in our mission, and the addition of another top tier Italian brand underlines just how highly regarded our content has become in Italy.”

SKS365’s Planetwin365.it brand will initially bring 100 Play’n Go titles to its players in Italy. This includes online slot Book of Dead, with the group noting that at least 10 more games will be launched in the region before the end of the year.

SKS365 Casino Manager Kristina Lozo commented: “It’s no secret that Italian players love Play’n Go games, so it was a priority for us to make these titles available to our loyal customers.

“We appreciate how Play’n Go releases a steady stream of diverse content, including games that resonate so strongly with the Italian market such as Rocco Gallo. We’re looking forward to working closely with the Play’n Go team so these games reach the audience they deserve.”

Play’n Go further expanded its footprint in Italy in October 2022 after going live with operator Lottomatica. The agreement marked the first time in which Lottomatica players have access to content from the supplier, including Tome of Madness and Rise of Olympus.

And Play’n Go announced its first entry into the US market in July earlier this year, obtaining a B2B Provisional Internet Gaming Supplier Licence in the state of Michigan.

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Peter Lynch

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Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

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