Pollard Banknote and North Carolina Education Lottery extend partnership until 2025
Pollard Banknote has been given a new contract by the North Carolina Education Lottery (NCEL) to provide its digital support services.
The deal sees the decade-old relationship between the pair extend until 2025, which also has the option of one-year incremental renewals for three years afterwards, should both parties agree to continue.
The company wants to support NCEL by providing new multichannel digital strategies and helping to optimise the user experience.
Since it began, the NCEL has raised $9.6bn for educational purposes across the state, with $2.5m per day being made last year on average.
Mark Michalko, Executive Director of North Carolina Education Lottery, said: “We wanted a partner with the proven know-how to play a pivotal role in our Lottery’s future by fortifying our digital assets within this highly specialised space.
“Pollard Banknote’s leadership can help us responsibly grow sales to benefit statewide education initiatives by presenting innovative multichannel solutions, optimising for high-quality searches and providing exceptional digital support and services.”
Meanwhile, Shannon DeHaven, VP of Digital Engagement at Pollard Banknote, added: “Pollard Banknote is dedicated to improving the digital player experience in all areas.
“Recognising this as a key strategic focus, we have invested heavily in enhancing our expertise in the field by attracting the best and brightest talent in the industry to make us the ideal partner for lotteries that are increasingly reliant on this type of specialised support to grow sales.”
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