Play’n Go goes live with Sisal in Italy
Sisal will deliver games from Play’n Go to the Italian market.
Sisal, an Italian operator licensed for lotteries, retail and online gaming, will offer games from Play’n Go’s portfolio to its customers in Italy.
Titles such as Book of Dead and Tower Quest are available on the platform already, with further titles from Play’n Go expected to launch later on in the year.
Emilie Zamponi, Regional Director, Southern Europe and LatAm, Play’n Go said: “Our partnership with Sisal is a hugely exciting one for Play’n GO as it further cements our position as the leading casino entertainment provider in the Italian region.
“This announcement means that Play’n GO now have formal partnerships with the 10 leading operators in Italy, one of the biggest gambling markets in the world.
“We are very much looking forward to working with Sisal to provide a safe, exciting gaming experience for their players.”
Sisal is also responsible for the SisalTipster sportsbook, a community-driven sports betting platform that encourages users to share tips and advice with each other.
Another key offering from Sisal is its SuperEnalotto offering launched in 1997, a lottery game available from 39,000 retail points across Italy, through its website or the app.
On 4 August 2022, Sisal became part of Flutter Entertainment, the parent company for operators including Betfair, PokerStars, Sky Bet, FanDuel and Paddy Power.
The Sisal deal strengthens the existing business relationship between Play’n Go and Flutter Entertainment.
In March, Play’n Go announced a partnership with another of Flutter’s brands, Sky Betting & Gaming, for the UK market.
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