MerkurXtip steps into esports betting market through Oddin.gg partnership
The deal will support MerkurXtip as it looks to offer a range of different esports markets to its customers in Europe.
MerkurXtip, part of the Merkur Group, has partnered with Oddin.gg as part of its launch into the esports market.
By using dedicated solutions offered by Oddin.gg, MerkurXtip will be able to provide a range of esports markets and odds to its customers.
Founded in 2021 through a partnership between Gauselman-owned Merkur Gaming and Pionir, the Serbian-based MerkurXtip can be accessed via both online and retail points.
At the time of writing, MerkurXtip offers betting on League of Legends, Dota 2, Counter-Strike: Global Offensive and Overwatch, among others.
Marek Suchar, Co-Founder & Managing Director of Partnerships at Oddin.gg, said: “We are delighted to extend a warm welcome to MerkurXTIP as they become a part of the Oddin.gg family.
“The fusion of their extensive knowledge in the sports betting industry and our state-of-the-art esports solutions is poised to generate a great synergy, fostering success for both organisations.”
As a B2B provider of esports technology, Oddin.gg has developed odds feeds for esports events, risk management solutions and iFrame solutions, widgets and marketing services.
Nenad Aleksic, Head of Online at MerkurXTIP, said: “As we continue to innovate and expand our offerings, entering the esports betting market is a natural progression for MerkurXTIP.
“By partnering with Oddin.gg, we can provide our customers with an exciting way of betting on their favourite esports events.
“We are confident that this collaboration will be a great success.”
A few weeks ago, Oddin.gg also announced a partnership with Canadian provider Lion Gaming.
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