Pragmatic Play partners with Gamrfirst to expand Swiss market presence
This partnership is expected to contribute to Pragmatic Play's ongoing growth.
Supplier Pragmatic Play has expanded its presence in the Swiss market through a commercial agreement with Gamrfirst, operated by Casino Barrière Montreux, part of the Barrière Group.
Pragmatic Play’s slots portfolio is now available on Gamrfirst.ch, the online platform of this land-based casino provider.
The operator’s platform features 50 titles from Pragmatic Play, including games like Sweet Bonanza and The Dog House.
Irina Cornides, Pragmatic Play COO, said: “Casino Barrière Montreux is highly regarded in Switzerland, where Pragmatic Play continues to expand its presence.
“We’re delighted to welcome the operator’s Gamrfirst brand to our growing customer base in this key regulated market. The online casino shares our commitment to creating safe and enjoyable gaming experiences and its players can now access our entire portfolio of slots.”
Patrick Ballestraz, Head of Online at Gamrfirst.ch, said: “Pragmatic Play’s slots portfolio makes a wonderful addition to Gamrfirst, with its captivating titles already proving a success with players throughout Switzerland.
“The announcement will undoubtedly go down well with our customers who will be familiar with the studio’s games, as well as build momentum and leverage our position in the Swiss market.”
Meanwhile, in July, Pragmatic Play expanded its collaboration with Superbet to introduce its live casino offerings in Romania.
This means players in Romania can now get access to nearly 30 live casino games from Pragmatic Play.
Further, using the customisable branding features available on the live casino titles, partnered operators can enjoy tailored customisation and branding choices.
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