Scientific Games extends deal with Eesti Loto
The collaboration has been active for over 20 years.
Scientific Games has signed a new contract with the national lottery of Estonia, Eesti Loto, continuing the relationship that has been established for over two decades.
Scientific Games was the Estonian national lottery’s first instant games provider and has helped to extend its product offerings during the time of the partnership.
In 2023, it helped to grow Eesti Loto’s product category by 8% and helped launch a variety of new games, including a new, seasonal €15 ($16.30) one.
Eesti Loto CEO Riina Roosipuu said: “We are pleased to continue our good work with Scientific Games and offer exciting scratch game experiences to our players to help grow funding for the State and the Estonian Cultural Endowment, which supports buildings of cultural significance and the promotion of creative work in the arts and folk culture in Estonia.”
Scientific Games VP of Global Strategic Accounts Kevin Anderson added: “We’ve built a longstanding relationship with Eesti Loto and look forward to deepening our work together to ensure the successful, responsible growth of the instant game category in Estonia.
“Scientific Games has more than 50 years of best practices with instant game design and prize structures, using data to drive performance in our lottery customers’ portfolios worldwide. We will continue to bring this knowledge and guidance to Eesti Loto to support its important mission.”
Last month, Scientific Games announced a strategic reorganisation of its legal and public policy teams, aiming to streamline operations and improve strategic alignment.
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