Sportradar points to Alpha Odds performance during Euro 2024 qualifiers

Sportradar has said its Alpha Odds product helped boost profits for sportsbook operators by an average of 15% during the most recent UEFA European Championship qualifying matches. 

This follows on from the supplier reporting a 10% jump in client profits for 2023 who utilised Alpha Odds. 

Alpha Odds uses AI technology to aid in more accurately predicting the probability of a game event taking place to help operators manage risk more effectively.

The product is available across Sportradar’s portfolio of betting markets for both football (soccer) and tennis while it is set to be launched for basketball later on this year. 

Sportradar SVP of Managed Trading Services (MTS) Darren Small said: “The predictive capabilities that Sportradar has developed for Alpha Odds are proving to be a game changer ahead of this summer’s tournament, enabling operators to consistently improve profitability and deliver higher margins across soccer betting.” 

Last week, UTR Sports announced a long-term partnership with Sportradar in relation to the UTR Pro Tennis Tour (PTT), with the aim of gaining new insights into each match. 

Stay updated with GI

Follow Gambling Insider for independent news, analysis and industry expertise.

Add as a preferred source on Google

Ciaran McLoughlin

Gambling Writer

Ciarán McLoughlin is a writer for Gambling Insider (and Gaming America), based in London, UK.
With a strong background in both sports and gambling journalism, Ciarán covers a wide array of industry topics — from regulatory shifts and market developments to operator news and sector analysis — delivering timely and informed content for a professional B2B audience.
His byline has appeared across multiple respected publications, reflecting his versatility and credibility across mainstream and specialist media.

Visit Profile