Bayes Esports extends partnership agreement with Beter
The deal includes Bayes Esports’ visualisation tools and added coverage of esports matches.
Bayes Esports has announced an extension to its deal with betting content and data provider Beter.
Through the continuation of this collaboration, Beter will gain access to Bayes Esports’ visualisation tools, while also adding a large amount of premium coverage of CS2 and Dota 2 esports matches to its portfolio.
The visualisation tools, which Beter can now offer its customers, include Bayes Video for Bettors, which aims to enhance platform engagement and boost user retention.
With regards to the added coverage, Beter now has access to expanded coverage of over 1,000 matches, including new content and game title additions.
The deal will also see Bayes Esports add Beter odds to its Live Odds marketplace, while betting companies will be able to opt for Beter’s full turnkey solution which includes trading and risk management.
Beter Esports General Manager Evgeniy Bekker said: “We are pleased to extend our longstanding and reliable partnership with Bayes Esports. They have proven themselves as a dependable data partner, which is why we have taken the decision to extend our collaboration.
“Our partnership will enable both parties to continue offering top-quality odds and betting services, providing customers with more choice and flexibility. This partnership extension is the next step in Beter’s global strategy to utilise official data in order to provide customers with the highest uptime on the market and better engagement.”
Bayes Esports Co-CEO and Managing Director Amir Mirzaee added: “Beter are experts in their field of providing betting services, so we are thrilled to have them onboard as a strategic partner. Our offerings are complementary to one another, enabling us to provide enhanced esports solutions to the market.
“This collaboration reflects our joint commitment to elevating industry standards and strengthening the integrity of the esports ecosystem.”
In other esports news this week, Altenar and Data.Bet agreed to a deal, with the aim of the partnership to improve Altenar’s esports portfolio by providing customisable solutions to licensed operators around the world.
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