Rollbit enters UK market through partnership with Grace Media

Operator enters UK market via white-label deal with Grace Media, having already become shirt sponsor for Premier League team Southampton FC.

Rollbit enters UK market through partnership with Grace Media

Rollbit has launched in the UK for the first time through a white-label agreement with Grace Media.

A Rollbit spokesperson said: “When we decided we wanted to bring the thrill of Rollbit to players in the United Kingdom, we needed a trusted, solutions-driven partner to work alongside. Grace Media has been next to us every step of the way, providing us with the tailored support required to turn this dream into a reality.” 

Charlie Noble, Grace Media COO, added: “We are absolutely delighted to be the UK gaming partner of Rollbit. Its ambition and mindset aligns perfectly with our belief in delivering a safe place for the user to experience an entertaining product. This partnership perfectly illustrates the strength and versatility of our solutions and we’ll be working closely with Rollbit to ensure future success in the UK.”

In addition to its UK launch, Rollbit has been announced as the official front-of-shirt partner for Premier League team Southampton FC for the 2024/25 season. The partnership will feature the Rollbit logo on the team’s shirts and around St Mary’s stadium.

Rollbit has previously partnered with various sports and esports teams, including FaZe Clan and SSC Napoli. The partnership with Southampton FC coincides with the team’s promotion to the Premier League. This move aligns with the trend of operators signing kit deals with football teams to maximise visibility ahead of the upcoming ban on front-of-shirt gambling sponsors in the Premier League after the 2025/26 season.

Topics
OnlineCasinoSports BettingPartnerships
Stay updated with GI
Follow Gambling Insider for independent news, analysis and industry expertise.
Gambling Insider
Editorial Staff

Gambling Insider is the collective byline of Gambling Insider’s editorial staff. It is used for industry news, analysis, special reports, and collaborative features produced by our in-house journalists and contributors. Drawing on deep expertise across regulation, technology, sports betting, casinos, and iGaming, the staff account reflects Gambling Insider’s commitment to accurate reporting, informed insight, and independent coverage of the global gambling industry.

Visit Profile

Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.

More News