GiG extends partnership with Betsson Group for Zecure brand growth
The extended agreement will utilise GiG’s AI-driven technology and managed services to support Betsson’s expansion into multiple regulated markets.
Key points:
– GiG’s partnership with Betsson has been extended to enhance the Zecure brand
– Betsson has expanded into nine regulated markets through GiG’s platform
Gaming Innovation Group (GiG) has announced the extension of its partnership with Betsson Group, aiming to enhance the Zecure brand and support its growth across regulated markets.
The renewed agreement builds on a collaboration established in 2022 that enabled Betsson to expand into nine markets, including Serbia, Germany and Peru.
As part of the extended partnership, GiG will provide Betsson with new technology, including AI-driven tools such as LogicX and DataX.
These tools are designed to enhance operational efficiency, scalability and adaptability within regulated markets.
GiG’s managed services will reportedly also play a key role in supporting Betsson’s ambitions for the Zecure brand.
Good to know: This deal focuses on AI tools and scalable technology for operational growth
Richard Carter, GiG CEO, said: “As a trusted partner, we have focused on providing a technology stack that delivers security, confidence and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators. We look forward to driving Betsson’s success further as we navigate and expand into new and established regulated markets together.”
Paul Murphy, Betsson Group Commercial Director, added: “This extension to our long-established partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve.”
This announcement follows GiG’s collaboration with Paysafe, which integrated tailored payment solutions into its CoreX platform to meet regional market requirements.
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