Brazil issues order to ban casino advertisements featuring bonuses or targeting minors
The latest changes in Brazillian gambling regulation look to protect the most vulnerable.
Key points
– Brazil Ministry of Justice and Public Security submits order to ban gambling bonus ads
– This order will also ban marketing perceived to be aimed at children
– If operators are found in breach of this, then the fine will amount to R$50,000 (US$8,665.66) each day
Vitor Hugo Do Amaral Ferreira, Director at the Ministry of Justice and Public Security, has issued a preliminary order which would ban adverts containing bonuses for casinos.
Order No. 2,344/2024 has been published in the Official Gazette of the Union and is part of ongoing regulations in the country.
The order looks to suspend any advertising related to bonuses “even if merely as a promotion” for casinos and “any advertising of fixed-odds online gambling (bets) for children and adolescents.”
As explained in the publication, this is to prevent and fight against problem gambling, over-indebtedness and to “guarantee of the safety of the vulnerable person in the consumer relationship, with special attention to the hypervulnerable such as children and adolescents.”
If an operator fails to comply with these conditions, then they will receive a daily fine of R$50,000 until the problem is remedied.
Good to know: Back in May of this year, Brazil also voted to ban promotional free bets too
The order has also added a clause that gives companies 20 days to fix any issues from the day of the precautionary warning.
This will apply to companies authorised to operate in the country as listed by the Secretariat of Prizes and Betting, of the Ministry of Finance.
One of the latest companies added to this list was Stake’s regional subsidiary, Stake Brazil Ltda. This decision was passed with the expectation that Stake will acquire an office in São Paulo and hire a local manager.
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