Push Gaming expands into Bulgaria with Betano partnership
Under the terms of the agreement, Betano will maintain exclusive rights to Push Gaming's portfolio in Bulgaria for a 12-week period, introducing the studio's content to Bulgarian players for the first time.
Key points:
– Push Gaming has entered the Bulgarian market through an exclusive 12-week partnership with Kaizen Gaming’s Betano brand
– The partnership extends an existing relationship between Push Gaming and Kaizen Gaming across multiple regulated markets
Push Gaming has entered the Bulgarian market through an exclusive partnership with Kaizen Gaming’s Betano brand.
For the next 12 weeks, Betano will have exclusive rights to Push Gaming’s portfolio in Bulgaria, offering local players access to titles such as Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm.
Additional releases from the developer’s growing catalogue are expected to launch in the coming weeks.
This latest partnership strengthens the existing relationship between Push Gaming and Kaizen Gaming, which has already brought Push Gaming’s content to markets in Greece, Denmark and Brazil.
Good to know: The expansion into Bulgaria is part of Push Gaming’s broader growth strategy, following agreements with over 15 direct integration partners in 2024
Commenting on the new deal, Fiona Hickey, Chief Business Development Officer at Push Gaming, stated: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.
“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”
Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming, added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too.
“In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”
This expansion follows Betano’s recent regulatory approval in Colombia, where the operator was authorised by Coljuegos to offer online betting services.
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