Sporting Risk rolls out player-led bet builder
New feature aims to give bettors more control.
Key points:
– Sporting Risk has introduced a player-led bet builder, allowing fans to create personalised player bets
– The feature covers over 120 global competitions and includes player head-to-head (H2H) markets
– Operators can adjust margins, pricing and promotional offers
Sporting Risk has launched its player-led bet builder, aiming to give bettors more control over their player-focused wagers.
With interest in individual player performances on the rise, the feature allows fans to build their own bets across more than 120 competitions worldwide.
The bet builder lets users combine different player markets, including the option to create head-to-head (H2H) matchups, where two players are compared based on their performances.
For operators, the tool is designed to be adaptable. They can adjust margins, set maximum prices and introduce promotional boosts. One example of a promotional offer is a 10% for selecting three players or including an H2H market in a bet. Once the promotion is set up, the system applies the changes automatically.
Andy Phillips, Sporting Risk CCO, said. “With sportsbook margins increasing, it is important for operators to offer more excitement and flexibility to customers.
“Bet builder is one of the most significant parts of a sportsbook and player markets are a key driver in mature markets. Giving customers the option to combine both helps operators stay competitive.”
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