Air Dice Group names Christine Jinks as new Managing Director
Jinks will succeed Victor Bord-Barthet as she oversees operations in the European regions.
Key points:
– Air Dice has appointed Christine Jinks as its Managing Director
– She will be responsible for strategy, as well as Malta and UK operations
– Jinks has previously worked for Rank Group, SG Gaming and Light & Wonder
Christine Jinks has been appointed by Air Dice to be its new Managing Director, Air Dice Services Malta and UK.
Jinks has over two decades of experience in the iGaming industry, including working as a Senior Strategy Manager for Rank Group and Director of Commercial Operations for SG Gaming.
She had also previously been employed by Light & Wonder as a Commercial Director.
Jinks joined Air Dice in April 2024 in the UK Sales and Strategy team, before being promoted to her new role.
Sami Mäkinen, Air Dice CEO, said: “We are thrilled to welcome Christine as our Managing Director for both Malta and the UK.
“Christine has been working with us as a consultant since early 2024 and brings a wealth of experience and expertise that will be invaluable as we continue our international growth and innovation, working closely with our customers and partners within the gaming industry.
“Her dedication and vision are perfectly aligned with our mission of delivering novel and engaging gaming experiences to the global gaming community”.
Good to know: Jinks will continue in her advisory role to sister company Boomerang Digital, a UK supplier to retail bingo, arcade and pub locations
She succeeds Victor Bord-Barthet, who is moving on from the company to pursue his own personal ventures within the iGaming industry.
Mäkinen continued: “Victor will be staying in the business during a period of transition over the coming months.
“We extend our heartfelt thanks to Victor for his years of service and his invaluable contributions to Air Dice, Victor’s dedication and leadership has been instrumental to our success, we wish him all the best in his next venture”.
On the topic of the UK gambling industry, the Gambling Commission has acknowledged new findings from the Office for Statistics Regulation’s (OSR) and promises new initiatives to tackle the findings.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
