Better Collective North America CEO Marc Pedersen reflects on exit after 18 years
Leadership change follows period of expansion in US market.
Key points:
– Pedersen has stepped down as CEO of Better Collective North America after nearly 18 years with the super affiliate
– His departure comes after several acquisitions and revenue growth in the region
Better Collective has confirmed Marc Pedersen, CEO of North America, has left the company. His final working day was last Monday.
Pedersen joined Better Collective in 2007 where he has held various leadership roles and played a key part in the group’s M&A strategy.
He led approximately 25 acquisitions, including the purchases of VegasInsider, RotoGrinders, Action Network and Playmaker Capital. Following the overturning of PASPA, he took charge of the North American business while continuing to oversee acquisition activity.
During his time as CEO, the North American division grew from $260,000 in revenue in 2018 to over $100m annually from 2022 onwards.
Six companies were integrated into a single operation during this period, with new initiatives such as SlotSquad also launched.
Pedersen’s work also included public affairs efforts focused on gambling regulation in various states and provinces, as well as partnerships with public figures including Shaquille O’Neal and Jalen Brunson.
Good to know: Pedersen was closely involved with the affiliate’s strategy in the US market following the legalisation of sports betting
Pedersen stated: “After nearly 18 years, last Monday was my final day at Better Collective. This company has truly been like a second home to me – and what a journey it’s been!
“When I joined in 2007, we were just a few people cramped in a room in Christian Kirk Rasmussen and Jesper Søgaard’s apartment.”
This follows Better Collective’s continued activity in the wider industry, including affiliate partnerships and developments in the iGaming space.
Less than a year ago, however, Better Collective announced multiple redundancies during an “emotional” time for the organisation.
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