Hard Rock Bet Casino adds Whitney Houston slot from IGT in New Jersey

Branded title joins more than 3,200 games on operator’s online platform.

Hard Rock Bet Casino adds Whitney Houston slot from IGT in New Jersey

Key points:

– Hard Rock Bet Casino launches Whitney Houston slot from IGT PlayDigital 

– Title previously available on the gaming floor at Hard Rock Atlantic City

– Adds to operator’s growing portfolio of licensed games in New Jersey

Hard Rock Bet Casino has added the Whitney Houston online slot from IGT PlayDigital to its New Jersey platform. The branded title, inspired by the late singer’s career and style, is already available at Hard Rock Atlantic City’s gaming floor and will now be offered to online players in the state.

The game includes a range of bonus features and licensed content centred around the artist’s image and music, joining the operator’s catalogue of more than 3,200 online titles.

Rich Criado, VP of Casino at Hard Rock Bet, said: “A Whitney Houston slots game belongs on Hard Rock Bet Casino. This game blends a beloved global icon with engaging slot mechanics to create an experience our players will love.” 

Good to know: The Whitney Houston slot is part of IGT PlayDigital’s wider range of branded content, developed under licensing agreements with entertainment brands

The launch continues a series of content additions to the New Jersey app, which the operator says is designed to streamline navigation and provide tailored recommendations to players.

Earlier this week, Hard Rock Bet was named the official sportsbook partner of the NFL’s Tampa Bay Buccaneers in a multi-year deal. The agreement includes in-stadium signage, digital campaigns and exclusive fan promotions for the 2025/26 season.

The partnership follows other content-focused initiatives, including the recent Liberty Fortune slot release in collaboration with Bragg Gaming, which was Hard Rock Bet’s first exclusive title under their expanded agreement.

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Shaan Khan
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Shaan Khan is a Content Writer at Players Publishing, where he contributes daily news and analysis to Gambling Insider, one of the gaming industry’s leading B2B publications. Since September 2023, he has delivered timely, impartial coverage of the global gambling sector — from breaking news and market movements to in-depth executive profiles and trend analysis.

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