New Jersey July 2025 revenue: Sports betting staggers, iGaming grows 26.6%
Overall revenue came to $606.2m, with casino earnings leading the charge.
Key points:
– The New Jersey Division of Gaming Enforcement (NJGE) has released its monthly state earnings report
– Casino earnings lead overall revenue, but struggled to grow at the same rate – and consistency – as iGaming
-Sports betting declined 6.6% year-on-year
The New Jersey Division of Gaming Enforcement (NJGE) has reported the state’s gaming revenue figures for July 2025.
In total, gaming revenue came to $606.2m, up 10.7% year-on-year, with revenue for the year so far now coming to $3.92bn, up 8.8%, with taxes collected this month and for the year so far totalling $81.7m and $446.1m respectively.
In the past five years, gaming revenue in the Garden State has increased by 34.5%, suggesting developing interest, especially in the wake of legalised sports betting and iGaming.
By segment: Casino
Casinos remained the state’s biggest revenue generators in July, making $284.1m, up 4.3% year-on-year. So far this year, New Jersey’s nine casinos have made $1.66bn, up 2.2% from this time last year, putting July ahead of the year’s average. Overall, slots made $212.9m, up 2.7%, while table games made $71.3m, up 9.7%.
By property, Bally’s total casino win came to $14.1m, Borgata’s to $79.9m, Caesars to $18.8m, Golden Nugget to $12.9m, Hard Rock to $55.1m, Harrah’s to $20.4m, Ocean Casino to $43.1m, Resorts Casino to $16.8m and Tropicana to $22.9m.
The highest slot handle was reported by Borgata at $590.2m, up 9.5%, while the highest increase in slot handle was reported by Bally’s at $96.9m, up 10.1% – the only operator to report double-digit growth in this sector.
By segment: iGaming
Close behind was iGaming, making $247.3m. However, where this is notable is in its rate of growth, up 26.6% annually – putting casino revenue’s dominance under pressure to continue leading the pack. Year-to-date revenue was much the same, up 23.3% annually to $1.63bn.
High earners in this category included Borgata, making $54.9m, Golden Nugget, making $71.2m and Resorts Casino, making $55.6m.
Indeed, looking at results from the last few years, and iGaming in New Jersey has seen steady growth, from $136.7m in July 2022 to $247.3m in July 2025. Compare this to casino win, which was higher in both July 2022 and 2023 than July 2025, and it becomes obvious which is most likely to dictate state sports betting earnings in the future.
However, new iGaming taxes may put this in jeopardy, with sports betting and iGaming taxes to increase by 19.8%. This ruling also saw the ban of sweepstakes, with some operators, including VGW, withdrawing from the market.
By segment: Sports betting
Despite both iGaming and casino gaming seeing year-on-year growth, sports betting failed to deliver similar results. Indeed, revenue from this segment was down 6.6% year-on-year to $74.8m, with year-to-date revenue down 4% to $626.8m.
Notably, several operators have reported a year-to-date loss on retail sports betting operations, with Bally’s reporting a loss of $228,000, Borgata of $725,000 and Hard Rock of $460,000, among others. This isn’t to say all reported a retail loss – Caesars, for example, made $551,000 – however, it is far behind the revenue made by the online segment.
High earners in monthly online sports betting include New Meadowlands at $26.9m, Resorts Casino at $23.3m, Hard Rock at $6.2m, Borgata at $6.8m and Bally’s at $8.2m, while other operators, including Golden Nugget, Harrah’s and Tropicana do not offer online sports betting, putting them at a financial disadvantage when compared to their peers.
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