Playson expands Brazilian presence with Salsa Technology partnership
The iGaming supplier is dipping into the newly-regulated jurisdiction through a localised aggregator network.
Key points:
– Salsa Technology will integrate Playson’s portfolio onto its aggregation platform
– Playson will join over 110 other providers on the network
– The deal will include localised content
Playson has partnered with Salsa Technology to integrate its titles onto the Salsa Gator aggregation platform.
This will deliver a curated selection of Playson titles across the LatAm region as part of an initiative to strengthen its presence in the region.
The portfolio will include Hold and Win titles, such as Coin Strike 2, Diamonds Power and Energy Coins.
Cristhian Zito, Playson Head of LatAm Squad, said: “Salsa Technology is the ideal partner to further drive our growth in the Brazilian iGaming market.
“We have been impressed by how much local players in Brazil have enjoyed our games since we entered the market earlier this year. Through Salsa Gator, we look forward to reaching even more players in the country with titles that cater perfectly to their tastes.”
Good to know: Playson received its approval from the Secretariat of Prizes and Bets (SPA) in February this year
Salsa Technology currently houses over 19,000 games from 110+ providers.
Eliane Nunes, Salsa Technology CGO, said: “Playson combines creativity, technology and consistency in delivering exceptional games.
“Its addition to Salsa Gator reinforces our commitment to offering operators diverse content with strong commercial appeal in multiple markets.”
Playson signed a similar deal earlier this year with KTO, which saw the studio’s titles delivered to the operator through the Bragg Hub.
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