NFL in Spain names Bwin as official sports betting partner
The partnership comes ahead of the NFL’s first game to be held in Spain.
Key points:
– The NFL has partnered with Bwin in Spain
– It comes ahead of the latest NFL season, which will include a game in Spain
– The NFL and Bwin are already partnered in Austria and Germany
Sports betting operator Bwin has been named the official partner of the NFL in Spain. The partnership comes ahead of the next NFL season, which is set to include the first game held in Spain – on 16 November 2025 at Bernabéu Stadium in Madrid.
The multi-year partnership will see Bwin offer NFL sporting experiences to fans. The partnership will debut at the Bernabéu Stadium match, which is set to see a match-up between the Washington Commanders and the Miami Dolphins.
Alongside its partnership with the NFL, Bwin has also been named the official betting partner for the Super Bowl in Spain, in order to develop the popularity of the event in Spain. Bwin will offer fans a range of engagement opportunities, including activations, promotions and personalised content.
On the partnership, Bwin Managing Director for Canada, Iberia and Latin America Curry Sloan said: “Partnering with the NFL is an exciting milestone for Bwin in Spain, in a year when the league is celebrating its first game in Spain at the Santiago Bernabéu, one of the great temples of world sport. As one of the world’s most exciting sports leagues, the NFL shares our passion for competition, entertainment and fan engagement. Together, we will deliver unforgettable experiences and bring fans in Spain even closer to the action, always with a focus on safe and responsible gaming.”
Good to know: Bwin is also the NFL’s official sports betting partner in Austria and Germany
NFL Head of Europe and APAC Brett Gosper added: “We’re thrilled to be hosting our first-ever regular season NFL game in Madrid in November and are delighted to have Bwin on board as a new partner in the market, helping to create unique and exciting experiences for our growing fan base in Spain.”
As the NFL continues to expand in global popularity, it has partnered with a range of European operators to bring betting experiences to worldwide fans.
Just this week, the NFL named Paddy Power its sportsbook partner for UK and Ireland.
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