Yolo Group to unify operations under Yolo.com brand; UAE licences close
The company will unify its online and land-based businesses under Yolo.com and is seeking to secure two B2B vendor licenses in the UAE.
Key Points
– Yolo Group will restructure to operate under a single regulated brand, Yolo.com
– The group is in the final stages of obtaining two GCGRA B2B vendor licences in the UAE
– Future expansion plans include Canada, Sweden and Finland, with a focus on regulated markets
Yolo Group has announced a strategic restructuring that will see the company consolidate its operations under a single regulated brand, Yolo.com.
Founder Tim Heath stated that the move reflects an evolution in both the gaming industry and regulatory expectations. He said: “Our future strategy centres on a single, unified and Tier 1 licensed brand: Yolo.com.”
The new strategy will see Yolo Group bring together its online and land-based operations. Bombay Casino, its licensed land-based venue in Estonia, will launch a digital arm under the Yolo.com brand.
According to Heath, this integration aims to provide experiences across physical and online gaming, with features such as shared wallets and cryptocurrency payments that are compliant with MiCA standards.
As part of this transition, Yolo confirmed it is in the final stages of securing two B2B vendor licenses from the General Commercial Gaming Regulatory Authority (GCGRA) in the United Arab Emirates.
Regarding this move, Heath said: “The direction is clear: the regulated landscape is the future of gaming, and we’re ready to lead with the same fearless innovation that got us here.”
The shift to a single brand follows a decade in which Yolo developed and scaled businesses such as Sportsbet.io and Bitcasino.io, both of which contributed to the group’s growth and visibility in the crypto gaming space.
Heath said the change is not about leaving the past behind, but about moving into regulated markets where operators must fully comply with local licensing rules.
Good to know: Lara Falzon has recently been named CEO of Yolo Group’s B2B units, overseeing Hub88, Live88, Odds88 and OneTouch
Yolo has been preparing for the change over the past three years, monitoring regulatory trends and exploring opportunities in markets such as Canada, Sweden and Finland.
The company’s aim is to combine innovation in digital gaming with compliance in regulated jurisdictions, creating what the group sees as a more sustainable long-term model.
He concluded: “This is about taking everything we’ve learned and applying it in environments where operators, regulators and players can work together.”
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