Building a brand: A step-by-step guide on standing out in the market
How do you stand out in the market?
The SlotsMaker slogan is ‘build your dream brand,’ so we actually build the brand for our clients and partners; we build a slot game brand. Whenever you need a brand for yourself, you can come to us, and we can build it for you based on your requirements, your target market or target players, we can do it for you. All you need to do is just tell us and we will research everything from scratch. Starting from research to game graphics to animation developments, we cover everything and also maintain everything. We will do it for you.
It sounds very tailored and personalised for each business.
Yeah. So, if you check out our growth you’ll see four different brands we’ve developed for our clients, including Live22, EpicWin, UU Slots and KK Gaming. You won’t find any repeated games between the brands.
And do you mainly develop online slots? Are you handling any sports betting or poker products, for example?
We’re not developing any sports or poker products yet, but actually, it can be relevant because the concepts and games are entirely dependent on our client’s requirements. There’s a big focus on Southeast Asia, where slots are the most popular vertical.
We don’t stop at the slots, we can also build retention tools based on their market or players.
So you’ve got all these bigger companies that will have well-known products, but they’ll have the same for every client. You build everything specifically for the client and that’s your selling point. In terms of geographical markets, where do you see your biggest business coming from?
For SlotsMaker, our clients are mostly from Southeast Asia: Thailand, Indonesia, Malaysia and even Australia. But if you’re talking about the brands that we’ve developed, the biggest market for them totally depends on the business partner. For example, we built EpicWin for our partner, who pushed it to the Indonesian and Philippine markets, so they have the biggest player group over there. While UU Slots, they pushed this to Australia and Hong Kong, so they have the biggest market over there.
You’re doing a lot for the customer, so what are some of the biggest challenges with this approach?
I think the biggest challenge is the customisation, but that’s what we do best.
First of all, we have to cater for different markets and different brands, all of which have different requirements. So, for example, if a business partner comes to us and says, ‘Hey, I want to do something different than anything that’s very common in the market, but also better in style.’ We would say ‘okay, why don’t we do a player versus player slot?’ There’s a feature like this in Live22 and that’s what we built specifically for them – no other brands have it.
Looking forward to future goals, what is SlotsMaker looking to achieve in the next few years?
Our future goal is actually to give our partners a sense of belonging and significance, to build and achieve the dreams with our partners together. We have a lot of friends coming to us and saying, ‘Hey, why don’t we build a brand?’ and we say yes. Hopefully, in three years’ time we can help big partners build their own brands, so they can have their own websites and hopefully can cover the global market. Because, at the moment, we are still in Southeast Asia, so hopefully we can expand to covering the global market.
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