Boomerang Partners is a fast-growing brand, operating as an affiliate iGaming & Betting Marketing Agency. Its affiliate program demonstrates significant growth in business indicators. In 2024, its online betting segment surged 5x, and online gambling – 2x. Boomerang inspires its business partners with the motto: “Live without limits”, offering limitless opportunities for growth and success.
Boomerang Partners Products and Partnerships
The Boomerang Partners portfolio currently contains more than 17 iGaming brands. It was expanded by 6 projects in 2024. This entailed a 1.5-fold increase in the number of product users.
Boomerang Partners’ flagship brand is Boomerang-Bet.
In 2024, Boomerang became the Official Regional Partner of AC Milan. This alliance has made the brand more visible and recognizable in the industry. It also gave Boomerang access to an audience of over 550 million people. This is the size of AC Milan’s fanbase in the world.
The Affiliate Program Results and Golden Boomerang Awards
In 2024, the Boomerang affiliate program demonstrated a 120% growth in the number of partners. Now there are over 3,000 of them. The agency also expanded its presence geographically. The number of online sports betting offers surged more than 6 times, and sports traffic growth was +194% YoY. In 2025, Boomerang Partners plans to introduce new offers and attract new partners.
Boomerang also launched the first annual traffic tournament for affiliates – the Golden Boomerang Awards, in 2024. This unique global competition set a new standard for recognizing and rewarding affiliates on a worldwide level. In the first tournament edition, 226 teams participated, and 11 finalists were honored across various categories. In 2025, the tournament took place for the second time. More than 400 affiliate teams from all over the world participated in the Golden Boomerang Awards 2025. The top 30 participants attended the awards ceremony, which took place in May 2025 at the San Siro Stadium in Milan. AC Milan Legend Andrea Pirlo presented the awards to the winners in 11 categories.
Industry Leadership
Boomerang Partners regularly participates in the most important industry awards and often wins in various nominations. In this way, industry experts recognize the agency’s rapid development and impressive results. To date, it has won these awards:
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‘Commission Offer of the Year’ at the AffPapa iGaming Awards 2022
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‘Casino of the Year’ at the SiGMA BALKANS/CIS Awards 2023
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‘The Best PPC Affiliate’ at the SiGMA Europe Awards 2023
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‘Marketing of the Year’ at the AffPapa iGaming Awards 2024
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‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024
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‘Best Player Engagement’ at the SiGMA Europe Awards 2024
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‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
In addition, Kristina Shkredova, affiliate team lead of Boomerang Partners, won the “Best Affiliate Manager AskGamblers 2025” award, and two Boomerang YouTube channels received the YouTube Silver Play Button in 2025.
Affiliate Program Advantages
Boomerang Partners operates with RevShare, CPA, Hybrid, and other models, accepting traffic from most sources across 40+ GEOs. The affiliate program offers high commissions, such as a 50% RevShare for quality traffic. Boomerang Partners’ affiliate program stands out for its conversion and retention rates, with 35% of clicks and up to 70% of registrations converting into deposits. The program features stable, high-converting websites, 24/7 multilingual local support, diverse and fresh promotional materials, proven retention tools, a wide range of payment options focusing on local methods, and comprehensive product localization. Products in the Boomerang Partners portfolio operate in compliance with local regulations and laws.
Key benefits of the Boomerang Partners affiliate program:
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A portfolio of 17+ iGaming products, including sportsbook brands
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High conversion rates across all products
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Personalized approach for every partner
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Fast payouts of any volume
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Over 100 offers available immediately after registration
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Traffic tournaments for partners
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Wide range of earning models: Revenue Share, CPA, Hybrid, Spend, Prepay
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Traffic accepted from most sources in 40+ GEOs
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Support from experienced managers (each partner gets a personal manager)
Live without limits with Boomerang Partners.