I want to start by having a look at your recent results. When it came to year-on-year stats for your Game Aggregator and Jackpot Aggregator, were there any that you were not expecting?
Our 2024 results aligned with expectations, reflecting steady growth across all areas. We expanded our client base, strengthened partnerships and onboarded new providers. Additionally, we entered new markets, achieved solid financial growth and continued enhancing our services and infrastructure.
The key focus of H2 2024 was the evolving regulation in Brazil and Peru – our priority markets. Over the past months, we have actively collaborated with operators, providers and test labs to navigate the introduction of regulation, addressing legal, technical and commercial aspects. Regulation in Peru has already come into effect, and in Brazil, we aim to achieve full readiness by the end of 2024 while continuing to deliver to our Latin American clients.
We are pleased to see growing interest and increased integration of the Jackpot Aggregator among major operators. Together with our key partners, we remain focused on enhancing and refining this product to deliver even greater value.
Your Game Aggregator now has over 23,000 games from over 280 providers. When working with that quantity of titles and providers, what measures do you have in place to ensure the quality of those titles?
First and foremost, we integrate and include only those providers into our portfolio that align with our clients' interests and meet their players' needs. Each integration undergoes thorough legal verification and rigorous technical testing to ensure the provider is reliable and the solution functions. Only after meeting these standards do we make the provider available on our platform.
We continuously monitor provider performance, including statistics, new releases and feature updates, while gathering feedback from operators. We analyse market trends, identifying any growth or decline in key indicators and understanding the underlying reasons. Additionally, we maintain close collaboration with providers, addressing game development, promotion strategies, operator interest and legal or technical aspects to ensure optimal results for all stakeholders.
We are always excited to collaborate with new game studios, as expanding our portfolio is a key part of our strategy for the Game Aggregator. However, it’s not always possible to onboard every provider interested in working with us. To prioritise, we focus primarily on the needs of our existing clients, assessing demand for the provider and its connections with other operators. Additionally, we leverage analytics to identify emerging studios with the potential to become market leaders.
As our Founder Ivan Montik once said: "I can forgive a mistake, but not a missed opportunity"
Do any of the trends seen in your results reflect any overall trends seen in the market this year? Have there been any particular trends Softswiss has been keeping its eye on in 2024 and why?
Regulatory fragmentation was among the key trends in 2024 and will remain a major influence in 2025. The rise of country-specific licences requires operators to adapt to unique market conditions, challenging ‘international’ licences as they align with national regulators. While this complexity increases operational demands, it also opens opportunities in emerging markets.
Successful adaptation depends on collaboration with experienced partners – those with established licences or expertise in similar jurisdictions – helping businesses navigate local requirements and avoid costly missteps. Long-term planning is equally vital, as entering new markets often involves product enhancements to meet local expectations, a process that can take over a year in some regions. Strategic preparation and foresight are key to thriving in this evolving regulatory landscape.
How do you think trends will grow or evolve in 2025?
To answer this question, we release our iGaming Trends Report every year. This year’s guide is built on extensive internal surveys and collaboration with industry partners, ensuring a broad and objective analysis. Our experts also analysed over 53,000 headlines from leading industry publications using AI to uncover trends that truly resonate within the market.
The report highlights several major trends shaping the industry’s future. Increased local regulation will drive businesses toward consolidation through mergers and acquisitions to adapt swiftly to new requirements. Technologically, the focus will shift toward building integrated product ecosystems and addressing cybersecurity challenges. In marketing, the emphasis will be on developing strong, recognisable brands, with influencer collaborations playing a pivotal role in audience engagement and visibility.
These trends reflect the industry's evolving landscape, presenting both challenges and significant opportunities for growth in 2025.
If you had to describe Softswiss’ 2024 in one word, what would it be and why?
Opportunity. As our Founder Ivan Montik once said: "I can forgive a mistake, but not a missed opportunity." At Softswiss, we strive to seize every opportunity – offering more options to our customers, maintaining flexibility and creating pathways for growth and development within our team.
Which geos and verticals should the gaming industry be keeping its eyes on in 2025?
LatAm remains a key priority for us, with Brazil’s regulation now in place and encouraging signs of similar frameworks emerging in other countries across the region. Peru is relaunching its regulatory framework, and markets like Mexico, alongside several others, present immense opportunities for expanding our presence throughout LatAm.
I’d say Asia is also shaping up to be a promising region, with some countries starting to roll out regulations. Meanwhile, Africa continues to offer enormous possibilities, with a growing number of countries introducing regulations that could drive significant expansion.
Both for yourself and as Co-CEO, what are your New Year’s resolutions?
This year has been challenging, full of tests and trials, but we’re ending it on a high note. We’ve broken records, strengthened our positions in existing markets and made significant strides in new ones. Our new products have gained traction and shown promising growth. It’s a year we can look back on with pride, giving us every reason to feel optimistic about the year ahead.
