31 October, 2024 | NOV DEC 2024

Betcore/TVBet: The importance of social marketing for B2B businesses in gaming

Betcore & TVBet CMO Vlad Slyusarenko sits down with Gambling Insider to discuss the power of social media marketing for B2B businesses in gaming

What do you think are the non-negotiable marketing techniques for B2B firms in the gambling industry today?

Certain marketing tactics are necessary for success in the modern B2B gambling sector. The primary goal is to project the right image of a successful, forward-thinking, fast-growing business. This image has to be maintained through external communications in addition to the team’s coordinated efforts. Social networking and a high-quality, contemporary website will be helpful in this aspect. LinkedIn is especially important when it comes to social media in B2B. On the one hand, it communicates all of the company’s attributes to the target audience; on the other, it allows the instant establishment of contacts. This enables companies to communicate directly with decision-makers, demonstrating their professionalism.

In terms of breaking into the gambling industry as a B2B business, how key should social media be as part of your marketing strategy?

First and, most importantly, social media is the face of a brand and a great instrument for its representation. A company uses social media to demonstrate its skills, values and business approach. Therefore, it is extremely important to conduct social networks actively, correctly and clearly convey your messages to the audience.

Following the release of Betcore in January this year, what kind of online marketing techniques has TVBet found to be the most successful as part of the campaign?

Introducing the new Betcore brand by creating different social media channels for it was a big move. This is more than just a rebranding for TVBet; it represents a new era for our large team. At the same time, TVBet keeps an essential component of the brand, developing new products and serving as the flagship brand in our portfolio. So we’re continuing to promote it on social media. We developed new social media for our main brand Betcore, continuing to work on TVBet’s media and increased our PR efforts under the new brand.

How do you differentiate your B2B marketing techniques for social media vs general online marketing?

With regard to online, we’ve found that a primary focus on managing social media yields indisputable benefits. Social media allows us to build closer and more personalised relationships with our audience, quickly convey key messages and instantly respond to feedback. It’s also an excellent forum for demonstrating our expertise, market leadership and engaging with other industry players in real time. At the same time, we don’t ignore online PR, since it is critical that consumers learn about the new business and its news from many sources. An integrated approach, which combines active social media presence and strategic public relations, enables us to reach the biggest potential audience, guaranteeing brand recognition and increasing market position.

How do you reflect on Betcore’s initial launch period and first nine months of operation overall?

We are pleased with how the first nine months after the launch of Betcore are going. The resources we invested in the development and promotion of the brand are already bringing tangible results. We got significant responses from our target audience and partners, confirming the chosen strategy. Our social media presence, PR activities and participation in industry events have had a tangible impact, and we are confident this is just the beginning of long-term success. But the key role here was played by the product itself, because with Betcore, through one API you connect four verticals at once (live games, live casino games, fast sports events and crash games with slots). What am I getting at? Marketing is always easier to build when your product is top of the top!

Now that we’re reaching the year’s conclusion, what can you tell us about your future plans for 2025 and beyond?

The most essential aspect of our goals for 2025 and beyond is the continued development of the product and its verticals. We keep creating new games and enhancing current ones. Given that we offer up to four verticals with different paths, we have a large-scale task to improve.