Tell us about some of the most recent developments at Pragmatic Solutions?
We have onboarded big clients, such as EstrelaBet, one of Brazil’s market leaders, and supported our licensees in new brand launches in numerous regulated markets. Our teams have also grown, accordingly, to ensure we are fully equipped to meet our clients’ needs.
One of our key recent developments is the publication of a white paper. This document is designed to help leadership teams evaluate their platform strategy and determine if it aligns with their future business goals. It also provides guidance on navigating the potential transition from their existing technology to a solution like ours, explaining why we believe our approach is well-suited to the market’s evolving needs.
Tell us about the integration of the MAP™ “Refer-A-Friend” module. How does it aim to maximise player acquisition and retention?
This integration is one of many examples of how we partner with the best-in-breed vendors in the industry to offer the most convenient solutions according to our clients’ business needs. Our platform is pre-integrated with more than 1,500 premium providers of content (iGaming and sportsbook) and services (payment providers, CRM, marketing and affiliate services, compliance, KYC, Data/BI and geolocation), available to all platform licensees via a simple configuration. Our PAM platform also allows for easy integration with any third-party product or service available in the market.
MAP is a long-standing integrated supplier to Pragmatic Solutions licensees, and we have recently upgraded the integration to support additional functionality developed by the MAP team. The “Refer-A-Friend” module from the MAP™ affiliate platform, in particular, allows our licensees to create and manage referral schemes, where they can incentivise existing players to refer friends to their brands. This is an effective way for operators to expand their customer base organically by leveraging the power of word-of-mouth marketing and structure attractive reward models for new player referral.
What are some of the biggest challenges operators are facing in iGaming at the moment?
The current, dynamic market environment is marked by fierce competition and strict regulatory requirements, which present major challenges to operators and impose new operational and technological demands.
This is particularly true for newer or challenger brands. Established brands built their reputation during a time of fewer regulations and more diverse marketing channels. By contrast, today’s operators must navigate stricter rules, finding new ways to gain and sustain market share and brand loyalty in an increasingly competitive space. Achieving this often requires innovation in both strategy and technology. These challenges are causing many operators to reconsider their original platform technology strategy. They are seeking alternatives because their current platform’s performance falls short of expectations, leading to delays, quality issues and ultimately hindering business growth.
Are there any complications staying on top of an ever-changing iGaming regulatory environment?
Entering regulated regions involves carefully evaluating commercial viability, since it may face restrictions such as taxation changes, deposit limits and operational constraints. As a result, operators must continuously adjust their business models, marketing strategies and overall operations to stay competitive. Regulatory demands also lead to technical challenges. Operators need platforms capable of supporting new compliance requirements, which puts pressure on technology providers to help streamline processes and reduce costs. This includes optimising operations through technology to minimise manual processes, which can slow down business growth.
That is why we encourage operators to ensure their technological solutions align with long-term business objectives. The focus should be on defining clear goals – whether they are commercial expansion, launching new products or entering new markets – and then selecting technology that supports these ambitions.
What other markets are you looking to cater for next?
We have been live for a year in Brazil with one of its leading brands, EstrelaBet, and we are currently getting ready to support new and existing licensees as they transition to the country’s new online gaming regulation. In addition, we are expanding our presence in the Spanish market, where our platform is fully compliant, and we bring several years of experience as a platform technology provider.
We are also getting ready to enter additional European markets with major operators. Finally, we are focusing on certifications and compliance measures for markets such as Finland, which is set to introduce regulation in 2026.