Affiliate Program of the Year 2025
bet365 Partners - The bet365 Partners program delivered phenomenal volume in the past year with over 1.6 million new depositors. The program has seen significant growth following the additional licences that bet365 secured across the US and in Peru. Thanks to expansion, hard-work and localised expertise globally, total net revenue grew by more than £95 million (up 11% YoY) for the programme, with affiliate-referred existing customers (measured via logins), reaching a record high of 53.4 million (up 72% YoY). Live data analysis through bet365’s industry leading partners website, marketing compliance support from a bespoke internal team, relationship management from a team of dedicated marketing managers, provide the platform for epic partnerships to flourish.
Campeόn Affiliates – Campeόn Affiliates launched in 2017 with just two team members and one brand, but today, it stands as a global leader with 18 distinctive brands, driving success across Tier 1, 2, and 3 markets. In 2024, recognising the dramatic shift from SEO to PPC and programmatic traffic, Campeόn didn’t just adapt – it innovated, launching the ‘Campeon Affiliates Direct’ platform, boosting first-time deposits by 65% across all brands. The company’s commitment to trust and growth is proven by a 46% expansion in its affiliate network and a 49% increase in deposits, putting Campeόn on track for €19m in monthly commissions.
1xBet Partners – 1xBet is one of the most visited betting sites globally. Its affiliate program has grown rapidly, boasting 100,000+ affiliates and 3,000,000 users worldwide. Affiliates monetise traffic by promoting 1xBet through referral links and promo codes. Key benefits include conversion rates of up to 65%, commissions of up to 50%, and access to over 250 payment methods. 1xBet’s affiliate programme also has a dedicated mobile application, the 1xPartners app, where affiliates can manage their accounts, track earnings, and access important data all from the convenience of their smartphones.
Boomerang Partners – Boomerang Partners has quickly become a popular affiliate program, achieving 5x growth in sports betting and 2x in casino over the past year. With over 15 high-conversion products in 35+ GEOs, Boomerang collaborates with 3,700+ affiliates and pays out over €50m annually, driving 15,000+ new deposits monthly. In 2024, it hosted the Golden Boomerang Awards (which included more than 250 affiliate teams in the competition, and drove nearly 80,000 players to its platforms) and partnered with AC Milan and football star Alisha Lehmann, solidifying its position as a leading affiliate program.
MioMedia Affiliates – MioMedia Affiliates has rapidly emerged as a leader in the iGaming affiliate marketing world, driven by innovative strategies, strong brand messaging, and exceptional affiliate management. With over 5,000 affiliates, its flexible commission models and transparent reporting have fueled significant growth, including a 257% increase in customer acquisition and a 451% growth rate per affiliate. Brands like RTbet and Malina Casino showcase MioMedia’s creative approach, setting new standards.
Mate Affiliates – Mate Affiliates is a top-tier Affiliate Program, known for innovative campaigns like luxury car giveaways and strong partnerships with leading game and payment providers. Recent launches of 5 new brands enhanced partner success, while personalised VIP experiences and high player satisfaction fuelled growth. A recent top affiliate payout hit €1,016,205, and thousands of new partners have joined since 2023, underscoring Mate Affiliates’ success.
PIN-UP Partners – PIN-UP Partners is the affiliate program for PIN-UP Casino and PIN-UP Bet. From 2016 the company has been growing and developing its proprietary brand and has been helping thousands of affiliates monetise their traffic. RevShare (if chosen) is paid for the entire Lifetime of the player and can reach up to 50%, while CPA can reach up to $200 depending on traffic type and GEO. In 2024, PIN-UP Partners saw a 30% increase in active affiliates, driven by exclusive promotions and product updates that increased CR. The programme achieved tens of thousands of FDs daily and 12 billion impressions through media buying.
V.Partners – In 2024, V.Partners saw major growth, expanding into new regions like Italy, launching the successful Hit’nSpin brand, and integrating sports betting on Verde Casino. V.Partners also launched a Telegram bot to streamline campaign monitoring, allowing partners to check basic statistics, track payout amounts, receive domain change alerts and connect directly with support. V.Partners offers Revshare up to 50%, CPA up to 450 EUR. In the past 12 months its affiliate base grew by 32%.
Growe Partners – Growe Partners is a community of gaming innovators, dedicated to driving growth in iGaming. Operating across Europe, Africa, Asia, and Latin America, Growe Partners has already established partnerships with more than 30,000 affiliates and continues to invest to provide them with the resources they need to thrive. The company is the official advertiser in Africa, Asia and LatAm for Parimatch and also offers exclusive offers for LatAm markets with JugaBet. Partners can choose the payment model that best suits their needs – CPA, RevShare, Hybrid.
Alpha Affiliates – Since its launch in 2012, Alpha Affiliates has scaled at pace and is now well-recognised in the global iGaming community. It continues to expand into new markets and now has over 15,000 partners across 50+ countries, and over 2 million players worldwide. 2023 was a year of expansion for the programme, with a 20% increase in new partners and €50m+ paid to partners. From October ’24 to January ‘25 Alpha Affiliates is running the Alpha Race competition amongst its affiliates. 30 partners with top NGR figures during the promo’s run will share a prize pool of €200,000.
The Affiliate Program of the Year category is sponsored by Galaxsys.
Galaxsys is an innovative games studio with a diverse portfolio of award-winning titles. Our 30+ games portfolio, which includes instant, crash, mines, bingo, turbo, skill, plinko, and unique titles, is designed with a focus on innovation, player-centric experiences, and engagement. Guided by a commitment to creativity and quality, our games are seamlessly integrated into platforms worldwide, connecting players through a trusted network of over 150 partners. Our achievements have been recognised with numerous prestigious awards in the iGaming industry, highlighting our dedication to creating innovative games, engaging experiences, and standout features.
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