Breakthrough Company of the Year 2025
Pascal Gaming - In the past 12 months, Pascal Gaming experienced significant growth in the EMEA region, largely due to new partnerships with major aggregators such as Alea, Hub88, Soft2Bet, EveryMatrix, and Betfair. These strategic partnerships, secured during the last year, are pivotal in delivering exceptional value to operators. Pascal Gaming’s games are now certified by the Gambling Commission in the UK, the Malta Gaming Authority as well as in Denmark, Ontario and Romania.
BETBY – During the past 12 months BETBY firmly established itself as one of the leading sports betting suppliers. Major partnerships were announced, which include Pixbet, Cactus Gaming, Fun88, and CSGO Empire. It launched an innovative AI-based tool with AI Labs. Until September 2024 (and compared to last year), BETBY’s highlights include: increase in GGR (+240%), number of players (+249%), and total number of placed bets (+148%) as well as operational profit (+350%). In October, BETBY announced a long-term partnership with Magnus Carlsen, the highest-rated chess player in history.
Live88 – Live88 launched in May 2024, as a new contender in the live casino space. It offers customisable live table games tailored to operator preferences, with animated backgrounds and other personalised features. Operators can adjust bet levels on tables to cater to different player segments. Live88 puts an emphasis on building a sense of community among players. Games including Royal Riches Roulette and Hyper Speed Baccarat have so far been launched and performing exceptionally well.
Games Global – Games Global is a trailblazer in iGaming, delivering cutting-edge casino solutions with an expansive portfolio of over 1,300 exclusive games. Through seamless integration and innovative partnerships with 40+ studios, it offers diverse content that resonates globally. The company’s player-centric approach, driven by advanced analytics and responsible gaming practices, ensures first-class experiences across all platforms.
Imagine Live – Imagine Live creates high-quality table games and highly playable game show-style content that deliver a premium experience. The business has successfully doubled its regulated market access reach, with games now available in the UK, Sweden, and Romania. Increased deal flow has resulted in bespoke and dedicated studios, live in Georgia for BetLive and Betera in Belarus, and the largest Blackjack Studio opened at the beginning of the year. Moreover, B2B distribution with SoftGamings has doubled market access pipeline capacity, making Imagine Live a real contender to other industry incumbents.
DS Virtual Gaming – DS Virtual Gaming stands at the forefront of the gaming industry, leveraging advanced technologies to redefine the landscape of virtual gaming experiences. It has successfully integrated traditional land-based operations with cutting-edge online platforms, catering to a diverse global audience. The company experienced remarkable growth in 2023, with a 49.85% increase in revenue over the past year. It became the first provider of virtual games to get a Peruvian licence, expanded its market reach into Macedonia, Italy, Kenya and a number of LatAm markets. Moreover, it signed agreements and launched its products with the National Lottery of Dominican Republic.
DATA.BET – DATA.BET is an esports betting solution provider that delivers premium tech and extensive content coverage. The portfolio covers over 30 esports disciplines and hosts 12,500+ live events monthly. From Q4 2023 to Q3 2024, the company achieved 100% turnover growth. Key launches like Player Props, Scoreboard and Pitch Tracker widgets, and Bet Builder drove development, offering tailored solutions that enhance user engagement.
SmartSoft Gaming – SmartSoft’s growth in EMEA was driven by strategic partnerships and localised content. It partnered with Betway in South Africa and Odibets in Kenya, launched Safari Simba, and expanded to Tanzania and Lesotho, tripling its user base. In Europe,SmartSoft secured deals with Betsson and Betfair, launched Leaderboard, and entered markets like Greece, Portugal, and Bulgaria. It also expanded into Serbia and Northern Europe, collaborating with Sportradar and Games Global.
Atlaslive – Atlaslive offers a highly adaptable built in-house sportsbook tailored to operators’ needs, markets, and player preferences. Over the past 12 months, Atlaslive saw 3x growth in total bets, triple-digit GGR growth, and achieved a 74% NPS, reflecting strong market presence and customer trust. With 99.8% average uptime and 99.9% SLA compliance, Atlaslive ensures top performance. Additionally, gamification tools boosted weekly conversions by 30%, and support’s Average Response Time is under 5 minutes.
BETCORE – The BETCORE brand launched in January 2024. In the first six months, it achieved some great results by focusing on developing a powerful and diverse lineup of original games in popular categories. Its portfolio now includes four verticals: TVBet, FastSport, El Casino, and Bet on Games. BETCORE expanded its game range and implemented advanced technologies, enabling integration with leading operators worldwide. The industry’s response has been overwhelmingly positive, with partners praising the quality of BETCORE’s games, technical support and the ease of integrating all games through a single API.
The Breakthrough Company of the Year category is sponsored by EveryMatrix.
EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators and to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities. EveryMatrix has more than 1,100 employees across 15 offices in 15 countries and serves 300+ customers worldwide, including U.S. market. EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.
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