To say the entertainment landscape is more competitive than ever would be an understatement. Audiences are inundated with a never-ending amount of on-demand content, from streaming platforms and social media to live sports and gaming. To break through the noise and attract engagement, operators should utilise products that mirror the short, engaging formats users are accustomed to.
A study from Microsoft a couple of years ago found that the average human attention span has decreased from 12 seconds in 2000 to just 8 seconds in 2023 – many commentators joking that this was shorter than that of a goldfish. While there’s divided sentiment in the scientific community as to which degree attention spans have really shifted, it is clear we have more distractions than ever with an endless array of quick, short and digestible content from platforms such as TikTok and Instagram.
In this environment, sportsbooks face a critical challenge: to engage users who are bombarded with countless distractions, are accustomed to seamless content and can access plenty of entertainment on-demand. This, in combination with an increasingly competitive sports betting landscape, makes user retention a difficult task for any operator. To stay relevant, keep users coming back and ensure entertainment options mirror market demands, sportsbooks can opt to invest in fast-paced products that provide users with on-demand entertainment.
Esoccer is a proven solution to bridge this gap, offering sportsbooks a new avenue to captivate and retain their audience. With matches running 24/7, there’s always live content for bettors to wager on, regardless of time zones or traditional soccer schedules. Each game is fast-paced, lasting just 8-15 minutes, perfectly aligning with modern trends toward shorter, more dynamic content formats.
The growth of esoccer on Kambi’s global partner network illustrates its potential to captivate audiences. Since Abios began powering Kambi’s esoccer offering in late 2023, esoccer has become one of the top-performing soccer offerings for Kambi’s Turnkey Sportsbook partners. It now generates more bets than Spain’s La Liga and the Champions League, and trails only the English Premier League in popularity. This rapid adoption clearly underscores the demand for always-on content and highlights esoccer’s role as a key driver of engagement for sportsbooks.
This is in line with a wider sports betting trend reported by Kambi’s 2024 Sports Betting Trends Report, namely the prevalence of fast-paced, in-play content. For example, live Bet Builder usage in NFL betting doubled as a percentage of total live bets from 5% in 2023 to 11% last year, indicating bettors’ appetite for interactive and fast-paced wagering options. Esoccer can provide that excitement that bettors want, with its fast-paced action adding thrill to each match.
With a market-leading product suite, Abios delivers over 12,500 monthly events in esoccer, complemented by innovative features like Bet Builder and live markets. These tools enhance the betting experience, making it seamless and exciting for users to engage with esoccer at any time. This success has also allowed Abios to expand its offerings, introducing ebasketball as an additional always-on content vertical, further diversifying sportsbooks’ portfolios.
With its continuous stream of high-quality content and fast-paced gameplay, esoccer presents a compelling opportunity for sportsbooks to engage their audiences while unlocking new revenue growth. By leveraging the expertise of companies like Abios, sportsbooks can seamlessly integrate esoccer into their offerings, breaking through the noise and engaging players with content, around the clock.
