In early 2024, Digitain introduced its AutoBet feature. A year on, how has that feature evolved?
The launch of our AutoBet feature in early 2024 was focused on enhancing player convenience and engagement. Over the past year, we have diligently refined and expanded its capabilities, leveraging user feedback and the latest trends in sports betting to create a robust experience.
Originally designed to automate repetitive betting actions, AutoBet has transformed into an advanced tool offering highly tailored experiences. Players can now set intricate betting parameters, including specific markets, odds ranges and event preferences, ensuring the feature complements their individual betting strategies. AutoBet integrates with our sportsbook and Centrivo iGaming platforms, maximising functionality across both mobile and desktop environments. Enhanced features, such as real-time push notifications and dynamic adjustments based on live events, keep players engaged while maintaining their control over betting activities.
The feedback from operators and players has been positive, resulting in high adoption rates and higher player retention. AutoBet is not just a feature; it is a tool that empowers us to fulfill our promise of delivering innovative, player-focused solutions that drive success for operators and enrich the betting experience for users.
What would you say was the biggest lesson you learned in 2024?
In 2024, we learned a crucial lesson about the importance of adaptability and flexibility in a rapidly evolving industry. Change is a constant in the sports betting sector, driven by technological advancements, regulatory shifts and changing player behaviours. Instead of viewing challenges as obstacles, we have embraced them as opportunities to learn, grow and innovate.
One of the most valuable insights we gained was the importance of staying closely connected with our partners and listening to their unique challenges. By doing so, we were able to co-create tailored solutions that not only addressed their immediate needs but also positioned them for long-term success. This approach allowed us to refine our sportsbook, introduce enhancements like AutoBet and develop scalable tools that meet the demands of diverse markets.
In 2024, we reinforced the idea that real opportunities lie in our agility – the ability to pivot, adapt and collaborate to turn problems into pathways for innovation and growth. We intend to carry this philosophy into 2025 and beyond, which embodies our new brand slogan of ‘Built to lead.’
Digitain introduced ‘Edit my Bet’ in 2019 – a feature many other sportsbooks now also use. When a feature you pioneered becomes common among sportsbooks, how do you feel?
When a feature like Edit My Bet, launched in 2019, gains widespread acceptance in the sports betting industry, it brings immense satisfaction. After all, as the saying goes, imitation is the highest form of flattery. Observing others adopt our innovations underlines the impact we have as leaders in the market. The broad embrace of this feature showcases its significant value for players, illustrating our responsiveness to their evolving needs. It highlights Digitain’s pioneering spirit in developing meaningful, user-focused innovations that enhance the sports betting experience.
Yet we refuse to be complacent. While others integrate the features we’ve championed, our focus remains on pioneering the future through ongoing innovation and refinement. Since launching Edit My Bet, we have also rolled out exciting enhancements such as AutoBet and In-House Betbuilder. This ensures we consistently offer fresh and engaging options for players, while empowering our partners. Ultimately, when the industry adopts concepts we have initiated, it reinforces our commitment to transforming the landscape of sports betting, creating lasting value for both players and operators alike.
Instead of viewing challenges as obstacles, we have embraced them as opportunities to learn, grow and innovate
With sportsbooks seemingly borrowing ideas from one another, how are you able to stand out?
Digitain excels in the sports betting industry due to our strong commitment to collaboration, trust and transparency with our partners. In a highly competitive landscape where sportsbooks often share similar ideas, these core values are the foundation of our relationships. They enable us to remain ahead of the curve and consistently provide innovative solutions tailored to our partners’ needs.
We prioritise working closely with our partners to understand their unique challenges and opportunities. This collaborative approach fosters trust, allowing us to anticipate market trends and develop features like AutoBet and Edit My Bet, which distinguish their offerings.
Transparency is another crucial element. By maintaining open and honest communication, we empower our partners with actionable insights, robust tools and the confidence needed to navigate an ever-evolving market. This trust enables us to experiment, innovate and take calculated risks that keep both us and our partners at the forefront of the industry. Ultimately, while ideas may circulate throughout the market, our deep partnerships, earned trust and ability to deliver customised, impactful solutions ensure that Digitain continues to lead and set new benchmarks in the sports betting space.
One market on everyone’s mind is Brazil. How does Digitain plan to tackle this opportunity?
Brazil offers an extraordinary and thriving opportunity for the iGaming industry, and Digitain is ready to meet the demands of this dynamic market. Our strategy blends a deep understanding of local nuances with the robust capabilities of our Digitain Group products, all certified to adhere to Brazil’s regulatory standards. This ensures our solutions are not only compliant but also resonate deeply with the distinct preferences of Brazilian players.
Leading the way is our sportsbook, which provides extensive customisation options and innovative features. We place a strong emphasis on localisation in content and user experience. Our sportsbook highlights popular Brazilian sports such as football and volleyball, offering diverse betting markets that meet local player interests. Additionally, our platform assists operators to craft personalised experiences that embrace the rich cultural tapestry of this incredible country.
Our new SSBT terminal solutions for our sportsbook, which have been compared and contrasted with other more mature B2B providers’ offerings, provide a much more instinctive user interface coupled with our best in class sportsbook for Brazilian operators offering retail and online. By leveraging our cutting-edge technology, local expertise and commitment to compliance, Digitain is positioned to help operators harness Brazil’s vast potential while delivering a world-class betting experience to players.
More broadly, what are Digitain’s aims for 2025?
Digitain’s vision for 2025 is captured in our mantra: Built to lead. This reflects our commitment to remaining at the forefront of the sports betting and iGaming industry by delivering innovative solutions, achieving exceptional results and shaping the future of the sector. Our goal for 2025 is to continue developing technologies that power our sportsbook and Centrivo platforms, which empowers our partners to thrive in an increasingly competitive market. Building and nurturing collaborative relationships with our partners is central to this ambition. We strive to ensure that our solutions not only meet but exceed their expectations by fostering trust, transparency and mutual growth.
Additionally, we plan to expand our global presence, focusing on high-value markets such as Latin America, Africa and Asia, while maintaining our leadership in established regions like Europe. Digitain will also intensify our efforts in socially responsible gaming initiatives and leverage AI-driven automation to enhance operational efficiency and player protection. Ultimately, 2025 is about pushing boundaries, delivering value to our partners and ensuring Digitain remains a go-to provider.
