13 June, 2025 | Payments Focus 2025

In focus: MiFinity

A trusted payments partner for the iGaming industry.

MiFinity is a well-established name in the global payments space, working closely with businesses in the iGaming sector to deliver practical, secure and efficient payment solutions. Known for its straightforward approach and strong compliance record, MiFinity supports operators with everything they need to manage highly cost-effective transactions across borders and customer preferences.

In over 223 countries and territories, servicing over 1 million customers, the company combines international reach with local expertise. MiFinity is regulated by both the UK Financial Conduct Authority and the Malta Financial Services Authority, giving its partners confidence that all global services meet the strictest standards.

At the centre of its offering is the MiFinity eWallet. It’s a simple and effective way for customers to deposit and withdraw funds. The eWallet supports more than 80 local payment methods and 18 native currencies, with 21 languages available across web, mobile and in-app experiences. That makes it easy for operators to provide a familiar and user-friendly payment journey to customers, wherever they are.

Today, over 1,000 live brands offer MiFinity as a payment option. Customers can add funds to their eWallet using various top-up methods, including MiFinity eVouchers available through a wide global network of resellers. Other customer account benefits include free IBAN to EEA and UK, making transfers faster and more affordable.

MiFinity offers much more than just wallet services. Its PayAnyBank feature lets merchants send money directly to player or affiliate bank accounts in their local currency, covering more than 130 countries. This avoids unnecessary currency exchange fees and speeds up transfers.

One of the company’s latest developments, MiFinity iFrame 2.0, gives operators more tools to improve how payments work on their platforms. For example, customers can now complete KYC checks directly within the payment process and If a card payment fails, customers can try again or choose a different method without disruption, all features designed to retain sessions and reduce drop offs.

What also sets MiFinity apart is its Account Management support. Partners get access to a responsive team, smooth onboarding and advice on how to get the most from the platform. Whether it’s entering new markets, improving user experience, or dealing with local regulations, the focus is always on helping operators run smarter and more efficiently.

As the iGaming industry keeps growing and customer expectations rise, the need for simple, fast and reliable payments becomes even more important. MiFinity continues to adapt its products to meet these changes, continually offering smart solutions without adding complexity.

For operators looking for a trusted payments partner with a clear understanding of the iGaming industry, MiFinity delivers the right mix of experience, innovation and hands-on support.

Learn more - www.mifinity.com