Betby data: What were the biggest betting trends at the FIFA Club World Cup?

Bet types 

• According to data from Betby’s partner network, the trend of major tournaments seeing more pre-match betting than in-play continued at the FIFA Club World Cup  
• However, another trend consistent with other major tournaments persisted – in terms of turnover (total amount of money wagered), this was much more even. Indeed, live turnover represented 45.3%, with pre-match turnover amounting to 54.7%  
• This suggests players betting live were betting more confidently and with greater sums  

 

 

Top 10 players 

• Individually, only two PSG players made the top 10 in terms of attracting bets across all player markets. By comparison, four Real Madrid players featured  
• Only one player featured from champions Chelsea (Cole Palmer), while the eternal greatness of Lionel Messi attracted the highest turnover – despite his team exiting at the group stage, and despite him being 38 years of age…  

 

 

Player market types 

• 20% of bets were placed on player shots on goal – the highest of any player market, demonstrating the growing popularity of player stats markets  
• Turnover, though, was still highest for player goals – and rather high for VAR too 

 

Top 10 teams 

• Huge tournament favourite PSG was the most bet-on team, which suited operators right down to the ground after PSG lost to Chelsea in the final  
• While eventual champions Chelsea was the third-most bet-on team, Inter Milan actually saw the second-most turnover behind PSG. This perhaps suggests some emotional home betting from Italian fans, or credit given for Inter’s run to the Champions League final  

 

Top 4 teams 

• Real Madrid was the most popular team to bet on in the last four, with both PSG and Fluminense – interestingly – generating more wagers than eventual champion Chelsea  
• Rather anomalously, though, PSG attracted almost half of all turnover in the semi-finals, far exceeding its three rivals. So whoever was backing PSG… was betting big 

 

 

FIFA CLUB WORLD CUP FINAL 

Bet types 

• There were no surprises when PSG was made an odds-on favourite for the final, given its Champions League victory and its 4-0 semi-final win over Real Madrid  
• Chelsea, though, ensured a superb day for operators, with its 3-0 victory meaning 77.9% of bets and 86.6% of turnover was placed on the eventual losing team (PSG) 

 

Top 10 players 

• Ousmane Dembele and Desire Doue attracted the most bets out of anyone, when analysing player markets in the final. In fact, four of the top five players represented losing side PSG  
• Achraf Hakimi’s high ranking represents how well he contributed as an attacking force, despite being a right-back by nature  
• Enzo Fernandes, Moises Caicedo and Marc Cucurella – one can speculate – would have generated bets based on their tackling and foul contributions  

 

Player market types 

• Just like in overall tournament betting, the final saw a majority of bets placed on shots on goal  
• The most turnover went on goals, however, while cards were also a significant area of interest (they usually are when Moises Caicedo and Enzo Fernandes are playing!)