In focus: Internet Vikings
When a European hosting company set its sights on the US, few could have predicted it would achieve 600% growth. But for Rickard Vikström, Founder and CEO of Internet Vikings and his team, the formula for success was simple... not easy, but simple.
Internet Vikings made a strategic pivot that transformed its future. Instead of competing with global hyperscalers on every front, it chose a single, highly regulated niche: licensed, in-state hosting for the iGaming and online sports betting industry in the US.
That focus reshaped the company entirely. Technology, people and strategy aligned. The mission was not just to build exceptional infrastructure, but also to foster a team culture built on trust, a strong work ethic and a deep understanding of client needs.
From Sweden to the States
Hyperscalers tried to serve every industry with the same infrastructure. The US market was just opening up and Internet Vikings saw a gap. The company knew it could offer a hosting solution designed from the ground up for this niche.
The strategy was cautious and deliberate. Today, Internet Vikings holds a strong position in the US, delivering fully licensed, in-state hosting in 24 states and expanding into Canada and Latin America. Its infrastructure is trusted by major iGaming and sportsbook operators and suppliers– and backed by ISO 27001 certification and Cloudflare-powered DDoS protection for the highest levels of security and reliability.
Specialisation that works
What sets Internet Vikings apart is its ability to serve clients with very different operational models without compromising service. Some companies have their own teams and want flexibility, while others prefer a partner who takes complete responsibility so they can focus on their core business.
Internet Vikings supports both with the same level of secure, reliable hosting. That support is not just technical; it is also practical. The company’s services are built with the realities of the iGaming and sportsbook sectors in mind:
Cloud Hosting – Licensed, in-state hosting with rapid scalability for peak loads.
Bare Metal Servers – Customer-tailored hardware built to meet gaming regulations, giving operators maximum control and performance.
Co-location – Compliant, flexible co-location offerings from as little as 1 rack unit, allowing clients to place their own equipment in secure, regulated facilities.
Disaster Recovery – Same-state redundancy to protect against downtime and data loss.
Every solution is backed by transparent pricing, fast deployment and hands-on 24/7 support from real engineers, who understand the sector’s regulatory and operational demands.
Advice for European companies eyeing the US
Internet Vikings advises European companies to start earlier than they think, invest time to learn the market and avoid rushing into all states at once. Starting small and building gradually saves both time and money, while increasing the likelihood of getting it right from the start.
The road ahead
Across the industry, more operators and suppliers are realising that generic cloud solutions no longer meet their needs. They require tailored infrastructure, real support and a partner who understands the unique demands of iGaming and online sports betting.
For Internet Vikings, that means staying focused on this niche, continuing to refine its specialised offerings and expanding where the market demands.
After all, this is a company that began in Sweden in 2008, built its name across Europe and then methodically conquered one of the toughest markets in the world by staying true to a single principle: do one thing better than anyone else.
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