Product Review: Superfeed from Spotlight Sports Group

By Carl Friedmann

Superfeed from Spotlight Sports Group is the world's most comprehensive supply of independent betting insights and verdicts enabling companies to engage more customers, across every global sporting event. The product comes from data scientists from Spotlight Sports Group who crunch the numbers. Editorial teams from across the group, including Racing Post, then bring the data to life with topical content that resonates with customers in up to 70 languages. Available across any sport, Superfeed can be integrated through an API or a purpose-built widget that can seamlessly fit on any sportsbook, as seen on Betfred and MansionBet. By integrating Superfeed, your sportsbook can serve impartial, expert betting insights and verdicts across your platform and marketing channels, activating 25,000 events on your feed annually. The industry leading insights and verdicts are directly attributed to a key betting market to engage an audience and enrich your betting experience. Once the game kicks off, the revolutionary technology provides real-time in-play insights based on statistical analysis and on-field events across the key betting markets for 90 football competitions in 70 languages. Enhancing the in-play experience, you can signpost reactive Cash Out opportunities for your customers through the smartest content algorithms. The final part of Superfeed leverages the authority of the Racing Post super brand to produce industry-standard racing coverage, analysing 60,000 races annually. The industry standard Racing Post racecard is supplemented by a full suite of betting content, including race verdicts and horse by horse comments, all handwritten by our expert team making every race matter from the UK, Ireland, South Africa, US, UAE and Hong Kong.

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