Product Review: OddsMatrix Sportsbook Solution from EveryMatrix

By Carl Friedmann

After more than a decade on the online gaming market, OddsMatrix, the fully managed sportsbook solution of EveryMatrix, rolls out a number of innovative features to the benefit of bookmakers looking to make the most out of their player acquisition and retention. The latest addition to the platform’s capacities has everything to do with increasing the punters’ satisfaction and loyalty: the relaunched BonusSystem now powers rewards delivered via OddsMatrix. Operators get a whole set of new tools to boost the creativity of their bonus programs and go beyond free bets or deposit-based bonuses. Plugged into OddsMatrix, the bonus system enables the configuration of reward programs for any bet types. A wide range of conditions can be applied to control the campaigns into the smallest details, such as contribution rates or bonus interdependency, to name just two. The conditional versatility makes it possible to broaden or narrow the rewards’ scope until they match the operator’s needs. Either this means letting players bet on virtually anything available, or guiding them to specific events or markets. Customisation also resides in the bonus types. For example, the CashBack bonus is traditionally restricted to a percentage of the player’s losses. With BonusEngine, operators on the OddsMatrix platform can opt to configure the CashBack based on loss levels, meaning that the punter can be compensated with a fixed bonus proportional to their loss. Add the simplification of bonus management into the mix: the CashBack bonus comes with a recurrence feature. But automation is available for any type of bonus once wagering requirements are applied. This means that operators can sit back once they set up the initial reward campaign, and let the system do its job while focusing on analysing the results and getting the most from this sportsbook bonusing tool.