Product Review: Omnichannel Virtual Sports Solution from GoldenRace

By Carl Friedmann

GoldenRace is always investing in having better solutions to help its customers. With that aim, the leading virtual sports and betting technologies provider has improved its virtual sports solution, introducing interesting innovations such as a unified back-office and the possibility of integrating all the online and retail events to add more convenience and profitability to GoldenRace’s clients’ businesses. This updated omnichannel betting platform includes new games to the wide GoldenRace’s portfolio: horse races of 8, 10 and 12 horses, in sprint and flat racecourses; harness races; dirt track; world teams football and super Euro League; real fighting, 3x3 basket, Perfect 6, and Spin2Win Royale. The unified back-office offers full management and control of the betting businesses, and a server that creates events that can be consumed simultaneously in retail and online. This refreshed solution is very intuitive and easy to use, and possesses unprecedented features in the virtual sports industry like the Ultimate Branding+, an extra package for maximised player engagement and retention, seamless branding and customisation for a more immersive experience, full control, and increased benefits. It also includes several online and retail-specific features to increase users’ engagement and improve the branding experience. For example, main online features that are unique in the virtual sports industry are the flexible virtual betslip (to look exactly like the one in the sportsbook section), free bets systems to attract more players by offering promos, and loyalty programmes – such as combination bonuses and “piggy bank” bonuses – to increase user engagement.

GoldenRace’s special Combi Bonus solution can be easily integrated into the operator’s platform to offer an extra percentage to their virtual sports players, as they can combine up to 10 bets through the different events, weeks and rounds on every football league and tournament, and horses and motor races.

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