LSports is a leading sports data provider, offering cutting-edge solutions that give sportsbooks a competitive edge. Through advanced technology, LSports produces the fastest and most reliable database in the market, delivered with the lowest latency to its customers.
A decade after its foundation, LSports has fulfilled its vision of becoming “The Google of sports betting data.” It generates information from over 140,000 live events by combining methods like web scouting, TV/sports venue scouting, and advanced computer vision techniques extracting data from live streams of sporting events. The recent acquisition of STATSCORE has further boosted LSports’ data precision, approaching exceptional accuracy levels of nearly 100%.
What sets LSports apart is the unparalleled coverage it offers, making it the most comprehensive in the industry.
Encompassing over 175,000 pre-match and 140,000 in-play fixtures across more than 100 sports, LSports supports a vast array of over 2,500 betting markets, including common markets, player props, outrights and more. This extensive scope positions the company as a valuable ally for sportsbooks in various development stages, catering to well-established brands and those in their early growth phases.
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In the face of skyrocketing customer acquisition costs and a consolidated market, LSports understands the urgent need for unique and differentiated solutions. Having operated in the sports betting industry since 2012, the company has gained an in-depth understanding of these challenges and reacts accordingly.
Alongside TRADE360, its state-of-the-art sports trading system, and BPS (Bookie Performance System), which monitors the market and offers operators real-time recommendations to adjust their coverage and margins, LSports’ long-term product vision includes a set of innovative betting stimulation products aimed at providing users with modern, interactive experiences while addressing bookmakers’ challenges of differentiation and bettor engagement.
At the forefront of this line of products is LSports’ revolutionary Sports Expert Chat (SEC), a large language model utilising similar technology to ChatGPT, which acts as a sports advisor for bettors. SEC analyses bookmakers’ odds, offering data-driven tips while providing additional information about the event, such as news, weather and statistics.
Another exciting tool is “Points in-play,” an interactive social betting feature offering users contests and activations during real-time sporting events, elevating the excitement of the betting process.
These products will undoubtedly assist bookmakers in their efforts to retain customers in an era where users seek more than just raw betting odds and lines.
Recognising the unique challenges faced by sportsbooks in different regions of the world, LSports customises all its products to cater to local audiences, overcoming language and terminology barriers. With a strong client base in Europe and an official presence in key markets such as North America, Latin America, China, South Korea and South Africa, the company ensures culturally sensitive 24/7 support in sales, customer service, and customer success.
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In this pivotal technological era, LSports believes sports data providers must be proactive to stay ahead of the pack. Identifying market trends, leveraging the most advanced technologies, and rapidly developing stone of LSports’ success over the past decade, making it the ideal partner for bookmakers worldwide, both now and in the future.
