20 May, 2024 | Asia Focus 2024

Company profile: Aviator from Spribe

Spribe is the developer behind the world’s number one crash game, which now has more than 12 million monthly players across Asia and beyond

Spribe is the developer behind Aviator, the number one crash game in Asia and beyond, with more than 12 million players a month. Since hitting the market back in 2018, Aviator has been a phenomenon.

It’s now live at more than 4,500 online casinos across Asia, with the game landing in the lobbies of more brands every week – those that offer Aviator can see at least a 10% uplift in GGR. But what makes Aviator such a thrilling and ultimately successful game for online casinos? If you haven’t strapped in and taken off for the big win skies, this is how it works: the game takes the increasing curve format and sees a plane launch into the sky. As it climbs higher, a win multiplier climbs with it.

The player must decide when to cash out. Go too soon and the win will be small but wait too long and the plane flies away taking their winnings and original stake with it. Aviator is multiplayer, with players able to watch their scores climb up and down the leaderboard in real-time, and there’s also a chat function where they can interact with other players throughout their session. This provides the social engagement consumers are now seeking.

Aviator has broad appeal but has been a fly-away success with Millennials and Gen Z. The Spribe team took inspiration from the emerging world of crypto casinos and brought the fast-action crash format into the mainstream for the first time. This makes Aviator the original crash game and, while other studios have tried to replicate it, none have come close to delivering the rapid gameplay and social engagement it offers. 

Aviator has been developed for mobile from the get-go. It has a streamlined user interface and intuitive UX so,          even if a player is new to the game or the increasing curve format, they can quickly get up to speed with how it works and, more importantly, how they win.

Given the high smartphone penetration in Asia, Aviator is perfect for online casino operators looking to engage Millennial and Gen Z players who use their mobiles for all aspects of their lives, from work and communication to entertainment. Some players will not have experienced the crash format before, and that’s why Spribe has developed a promotional toolkit to help drive awareness of Aviator among new and existing players.

This includes two bonus features – Free Spins and Rain Promo. Free Spins can be offered as part of welcome bonuses or CRM campaigns, allowing players to enjoy a few rounds of the game without dipping into their own real-money balance. Rain Promo takes this to the next level.

It sees Free Spins dropped into the chat function at random – players can then claim the Free Spins for themselves, but they can also “make it rain” in the chat so that other players can claim them too. This feeds into the social aspect of the game and makes it stand out from others in the casino’s lobby. Across Asia and beyond, there’s a community of Aviator players and the social elements built into the game ensure it thrives and grows. 

Aviator has become a phenomenon and proved to be a catalyst in increasing demand for non-traditional casino content worldwide. Asian online casino operators looking to diversify their offerings and engage more players need to join the revolution today. 

Engagement rates with Aviator are off the charts, with players always coming back for more. Not only that, but session times eclipse those for standard slots with player lifetime value surpassing that achieved by other games – this is why it can generate at leasta 10% GGR uplift.

Integrating Aviator into the casino lobby could not be easier and this is why the game is live with hundreds of online casinos across the region. To provide your players with one of the most thrilling experiences in the world, contact the Spribe team at [email protected].