Asia, with its diverse markets and immense potential for iGaming and sports betting, is a crucial area of focus for GR8 Tech. The region’s iGaming landscape presents unique challenges, such as diverse consumer preferences and high expectations for mobile access. GR8 Tech’s approach, driven by a deep understanding of regional specifics, leverages its flagship GR8 Sportsbook platform to address these challenges effectively and bring predictable results for GR8 Tech’s potential clients in the Asian markets.
Navigating through local challenges
One of the primary hurdles in Asia is the competitive nature of sports betting, where operators often work on razor-thin margins: about 5% on average and often close to 2% in top matches on the most popular markets.
The GR8 Sportsbook deals with this with advanced margin management tools that allow operators to adjust odds and margins dynamically, catering to the competitive landscape while enhancing profitability without compromising on customer offerings.
Another way of enhancing the sportsbook’s profitability is tailoring offerings to meet the unique tastes and preferences of each Asian market. For example, India is crazy about cricket, which beats all other sports in popularity and has other interesting and unique disciplines, such as kabaddi.
In South Korea, esports is the heart and soul of sports lovers and bettors, rapidly winning over audiences in other Asian countries. In the Philippines, the preferences are more traditional, yet they still differ from the most mainstream option, football. Instead, basketball and boxing are the top picks.
So localising content is another critical area for success and GR8 Tech is ready to tackle the challenge. The GR8 Sportsbook offers an extensive range of betting options, including popular sports and niche events, and has the capability to expand its offer to popular but underrepresented sports, as has already been done with cricket.
By integrating many niche content providers, combining this with proprietary trading and adding e-cricket events to the mix, GR8 Tech has created coverage of competitive cricket events that is more than twice as good as the top providers offer in premium packages. This success case can be implemented for other regional favourites, ensuring operators attract and retain a broad userbase by catering to local tastes.
Operators in Asia should also consider mobile adaptability, given the significant variations in internet infrastructure across the region. While countries like South Korea boast high-speed internet connectivity, others, such as India, the Philippines or Malaysia, face challenges with unstable internet speeds.
Leveraging its extensive experience in emerging European markets, where the demand for a superior mobile experience is sky-high, GR8 Tech has designed its sportsbook platform to be mobile-first by design, ensuring it is highly adaptable and easy to adjust for any interface. In addition to that, GR8 Tech offers a lightweight front-end option, which has already been successfully implemented in Africa, proving its effectiveness in similar inconsistent connectivity conditions.
Looking ahead: GR8 Tech’s vision for Asia
GR8 Tech is committed to building long-term partnerships with operators in Asia, learning valuable market intricacies and tailoring its offerings to meet their unique demands. The next phase of growth includes launching the GR8 Sportsbook platform with new partners in two additional Asian markets, marking a significant step in its regional strategy.
This year at SiGMA Asia, GR8 Tech is set to showcase its high-performance sportsbook and casino platform alongside its comprehensive set of standalone products like Sportsbook iFrame, Feed, CRM and others.
They highlight the company’s dedication to leading-edge technology and bespoke solutions designed to meet the high volume demands typical of Asian markets and built to enhance user experience and operator profitability. We invite industry partners and stakeholders to join us at SiGMA Asia to explore how our products can redefine sportsbook operations, profitability, and long-term success.